Chapter 8

The Click to Purchase Process

The bottom of the WebPages – just above the PS and PPS there is a buy it now button or download button. When clicked this will start the sales routine, the secure transaction takes place on a web server and not on your website.

In order to convert Google ad clicks in to sales for your ebook it will be necessary to open a paypal account at www.paypal.com – this will allow you to accept secure credit card payments direct to your bank account from a button on your WebPages.

To create a payment button, go in to Paypal to the Merchants sections and select create a new button. The button should be selected to be encrypted. Once the customer clicks on the download now button they can then proceed with the online secure transaction-using Paypal.

It will then be necessary to setup in Paypal preferences an auto return address. This WebPages will basically say thank you and give the download location for the ebook. All companies that offer a secure shopping solution ask you to put a thank you notice, and something to say where they can obtain and see details of the transaction.