Chapter 10

SEO – Search Engine Optimization

The primary technique for generating traffic to your sales page is by using Pay per Click campaigns. SEO can be hard and people spend a lot of money on doing it. There is not secret way to keeping your site up on the top of the list. Sometimes it might be too hard to get a top listing as there are a lot of web pages in certain markets.

The absolute best thing that you can do is spy on your competitors andlook to see what they are doing. Basically copy what they are doing, only try and do it better if you can.

Using the Google Tool Bar allows you to see what page rank your competitor has, only emulate sites with high page ranks! - dont copy the techniques used by low or no page ranked sites. Now have a look at the linking strategy from other websites. They might be linked from other sites which have not only a high relevance with similar content, but also has a high page rank. Google will use these two factors to rank certain sites a lot higher than others. You can find back links by using the command link: www.the-othersite.com. You could email the owner of the other website to see if you can swap links.

Something else to keep an eye on is keyword density, meta tags, alt tags, titles, names of images, headings such as H1, h2 and H3, plus of course the file name of each webpage. www.goodkeywords.com offers a utility that can let you have a look at these.

Do not use the technique known as keyword stuffing, as this can adversely affect your rankings, just as hiding text behind images and using the same color text as the background.
Other things to bear in mind are the on page elements. You want to make sure that all pages load quickly. This means that you should not have stack