20 Ways To Increase Your Traffic And Sales
Using Free Follow-Up Autoresponder Courses
An autoresponder course is a group of articles or
information set up to be sent out separately over a
set period of time by e-mail. People just e-mail your
autoresponder to receive the free course and it is
sent out automatically over time. You can find free
follow-up autoresponders to use by typing it into any
search engine. Below are ten ways to use them to
increase your traffic and sales.
1. Offer your course as a free bonus for purchasing
one of your main products or services. People will
buy your products quicker when you offer a bonus.
2. When you write and give away a free course you
will become known as an expert. This'll gain people's
trust and they will buy your main product quicker.
3. Allow others to add your free course to their own
product packages. Their customers will see your ad
when they purchase.
4. People love to get freebies. A free autoresponder
course is perfect. They will visit your web site to
get the free valuable information.
5. Allow people to receive your course for free, if
they give you the e-mail addresses of 3 to 5 friends
or associates that would be interested.
6. Allow other people to give away your free course
This will increase the number of people that will see
your ad in the course.
7. You could trade advertising space in your course
for other forms of advertising. It could be banner ads,
e-zine ads, web site ads, etc.
8. Gain new leads by having people sign up and give
you their contact info before they can receive your
autoresponder course.
9. Give away the autoresponder course as a free gift
to your current customers as a way of letting them
know you appreciate their business.
10. Give away the course to people that join your
affiliate program. This will increase the number of
people that sign-up.
11. Make money selling advertising space in your
course. You could charge for small classified ads or
sponsor ads.
12. Get free advertising by submitting your course to
freebie web sites. This will increase the number of
people that will see your ads in the course.
13. Make money by selling the reprint rights to those
people that would like to sell the course. You could
make more money by selling the master rights.
14. Hold a contest on your web site so people could
win your course. You will get free advertising when
you submit your contest to free contest directories.
15. You'll gain valuable referrals from people telling
others about your course. Word of mouth advertising
can be very effective.
16. Make money cross promoting your course with
other people's products or services. This technique
will double your marketing effort
17. Increase your e-zine subscribers by giving your
course to people that subscribe to your e-zine. This'll
give people an incentive to subscribe.
18. Allow your affiliates to use the free course as a
promotional tool for your product. Each lesson could
include their affiliate link.
19. Promote other businesses affiliate programs you
join with your free autoresponder course. Include a
different affiliate link on each lesson.
20. Advertise a different product or service on each
lesson. If you only have one, use different emotional
response ads on each lesson.
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Showing posts with label Tips. Show all posts
Showing posts with label Tips. Show all posts
Monday, February 25, 2008
Tuesday, February 19, 2008
10 Web Site Design And Writing No-No's
10 Web Site Design And Writing No-No's
1. Don't load your web site with a lot of high tech
clutter. Your visitors may miss your whole sales
message.
2. Don't use unnecessary words or phrases on your
site. You only have so much time to get your visitor's
attention and interest; make ever word count.
3. Don't make the mistake that everyone will totally
understand your web site message. Use descriptive
words and examples to get your point across.
4. Don't write your strongest point or benefit only
once. You should repeat it at least 3 times because
some people may miss it.
5. Don't push all your words together on your web
site. People like to skim; use plenty of headings
and sub headings.
6. Don't use site content your target audience isn't
interested in. If people are coming to your site to
find info about fishing don't include soccer content.
7. Don't use 50 different content formats all over
your web site. Use the same fonts, text sizes, text
colors, etc.
8. Don't use words your web site visitors might not
understand. People are not going to stop and look
in a dictionary, they will just go to another site.
9. Don't let selling words and phrases go unnoticed.
Highlight important words and phrases with color,
bolding, italics, underlining, etc.
10. Don't forget to use words that create emotion.
All people have emotions, people will have more
interest when they are emotionally attached.
1. Don't load your web site with a lot of high tech
clutter. Your visitors may miss your whole sales
message.
2. Don't use unnecessary words or phrases on your
site. You only have so much time to get your visitor's
attention and interest; make ever word count.
3. Don't make the mistake that everyone will totally
understand your web site message. Use descriptive
words and examples to get your point across.
4. Don't write your strongest point or benefit only
once. You should repeat it at least 3 times because
some people may miss it.
5. Don't push all your words together on your web
site. People like to skim; use plenty of headings
and sub headings.
6. Don't use site content your target audience isn't
interested in. If people are coming to your site to
find info about fishing don't include soccer content.
7. Don't use 50 different content formats all over
your web site. Use the same fonts, text sizes, text
colors, etc.
8. Don't use words your web site visitors might not
understand. People are not going to stop and look
in a dictionary, they will just go to another site.
9. Don't let selling words and phrases go unnoticed.
Highlight important words and phrases with color,
bolding, italics, underlining, etc.
10. Don't forget to use words that create emotion.
All people have emotions, people will have more
interest when they are emotionally attached.
Monday, February 11, 2008
10 Ways To Increase Your Free eBook Downloads
10 Ways To Increase Your Free eBook Downloads
1. Anticipate the objections your visitors might have
about your free ebook offer. You should research
your target audience's needs and wants.
2. Allow your visitors to feel good about themselves
by giving them compliments. If they feel good, they
will also feel good about downloading your ebook.
3. Tell your visitors the emotional and logical reasons
why they should download your free ebook. It can be
the goals they'll acomplish, positive feelings, etc.
4. Publish a list of respected or famous people that
have downloaded your free ebook. Just remember
to get their legal permission first.
5. Tell people what they're thinking and feeling as
they read your ebook ad. Most people will start to
actually do it, statements should back up the ebook.
6. Make your free ebook offer very rare. People
perceive things that are rare as being more valuable.
You could use a limited time offer or free bonuses.
7. Create rapport with your visitors by telling them
something they already know is true. They'll know
for sure you're not lying and download your ebook.
8. Show your visitors how much enthusiasm you
have for your free ebook. Most people will start to
feel the same and download your ebook.
9. Make your visitors curious about your free ebook
by telling them they need to sign-up to get access to
a password protected site in order to download it.
10. Motivate people to download your free ebook.
Tell them a lot of positive things like: "You can now
reach your goals and change your life forever!"
1. Anticipate the objections your visitors might have
about your free ebook offer. You should research
your target audience's needs and wants.
2. Allow your visitors to feel good about themselves
by giving them compliments. If they feel good, they
will also feel good about downloading your ebook.
3. Tell your visitors the emotional and logical reasons
why they should download your free ebook. It can be
the goals they'll acomplish, positive feelings, etc.
4. Publish a list of respected or famous people that
have downloaded your free ebook. Just remember
to get their legal permission first.
5. Tell people what they're thinking and feeling as
they read your ebook ad. Most people will start to
actually do it, statements should back up the ebook.
6. Make your free ebook offer very rare. People
perceive things that are rare as being more valuable.
You could use a limited time offer or free bonuses.
7. Create rapport with your visitors by telling them
something they already know is true. They'll know
for sure you're not lying and download your ebook.
8. Show your visitors how much enthusiasm you
have for your free ebook. Most people will start to
feel the same and download your ebook.
9. Make your visitors curious about your free ebook
by telling them they need to sign-up to get access to
a password protected site in order to download it.
10. Motivate people to download your free ebook.
Tell them a lot of positive things like: "You can now
reach your goals and change your life forever!"
Monday, January 7, 2008
How To Create Urgency So People Buy Now
How To Create Urgency So People Buy Now
You must create urgency so people will buy your
products or services now. They may not revisit your
web site or see your ad again.
How do you do this? You must use a limited time
offer. Limited time offers stop people from putting
off buying your products or services. It stops them
from procrastinating.
There are many different types of limited time offers.
Here are a few.
Limited Time Price Offers
For example, Order Now! While the price is still low.
After Dec 23,1999 this price will go up to...
Limited Time Discount Offers
For example, Order before Midnight, Nov. 5,1999
and you will get 25% discount!
Limited Time Free Bonus Offers
For example, Order before April 2, 2000 and you'll
get a free bonus!
Limited Time In Stock Offers
For example, Order Now! While supplies last! After
Oct. 31,1999 we can't guarantee we will have any
left in stock.
I'm not saying everyone will order the first time they
see your ad. They may not be interested in your
products or services. It depends on your ad and the
person reading the ad. If they are interested, usually,
limited time offers will make them buy now.
You must create urgency so people will buy your
products or services now. They may not revisit your
web site or see your ad again.
How do you do this? You must use a limited time
offer. Limited time offers stop people from putting
off buying your products or services. It stops them
from procrastinating.
There are many different types of limited time offers.
Here are a few.
Limited Time Price Offers
For example, Order Now! While the price is still low.
After Dec 23,1999 this price will go up to...
Limited Time Discount Offers
For example, Order before Midnight, Nov. 5,1999
and you will get 25% discount!
Limited Time Free Bonus Offers
For example, Order before April 2, 2000 and you'll
get a free bonus!
Limited Time In Stock Offers
For example, Order Now! While supplies last! After
Oct. 31,1999 we can't guarantee we will have any
left in stock.
I'm not saying everyone will order the first time they
see your ad. They may not be interested in your
products or services. It depends on your ad and the
person reading the ad. If they are interested, usually,
limited time offers will make them buy now.
Make Your Ads Sizzle & Skyrocket Your Sales
Make Your Ads Sizzle & Skyrocket Your Sales
Do your ads sizzle?
If you're like the average marketer they probably don't.
Read some of the ads that are in the ezines you read, or
the emails you receive and you'll realize how many of them
are just the same old, same old.
It's not just the average marketer that's writing bland un-
inspiring ads. Remember the big Dot Com ads that bombed
during the Super Bowl a few years back?
They thought that throwing big money out was the answer.
They thought being slick and cutesy was the answer.
They were dead wrong!
If you want to write effective ads, you have to keep in
mind:
* We all think in pictures
* When there's a choice between logic and emotion, our
emotions always win.
* There are only two reasons anyone will take action.
A. To move toward pleasure
B. To move away from pain
No matter how complex or sophisticated you and I think we
are, deep down we all have similar hopes, dreams and
desires.
I remember growing up, how my mother instinctively knew
these rules.
My parents had a bar in the country. During hunting season,
all the weekend warriors would stop in our bar. They were
on their way to their big adventure and we were a stop off
point.
These city people were full of expectations of the big hunt
to come, but they also knew they would be out in the cold
and snow, hoping to bag their big game.
Once there were enough of them in the bar, my mother would
walk into the kitchen and start rattling the pots. A little
while later she would start simmering the soup.
You could see their faces react when they started smelling
that soup cooking.
But my mother wasn't going to leave anything to chance. As
soon as the soup started getting warm, she'd call me and
say "honey, you want something to warm your belly."
Talk about sizzle.
Then I would do my part, although at the time I didn't
realize what was going on. I'd say, "mommy this is good."
Well that was the clincher.
Those hunters weren't seeing just a bowl of soup anymore,
they saw:
<> Warmth to help fight the cold.
<> They were ready to experience, "country cooking."
Man alive she couldn't keep up with the orders.
She had just taken an everyday bowl of soup and made that
puppy sizzle.
How about you?
Do your ads sizzle, or do you just try to sell the same old,
same old?
Don't write the same boring ads, make your ads sizzle.
Make the reader picturize the benefits. Grab them by the
emotions and make their mouths water.
Start making your ads sizzle and watch your sales skyrocket.
Do your ads sizzle?
If you're like the average marketer they probably don't.
Read some of the ads that are in the ezines you read, or
the emails you receive and you'll realize how many of them
are just the same old, same old.
It's not just the average marketer that's writing bland un-
inspiring ads. Remember the big Dot Com ads that bombed
during the Super Bowl a few years back?
They thought that throwing big money out was the answer.
They thought being slick and cutesy was the answer.
They were dead wrong!
If you want to write effective ads, you have to keep in
mind:
* We all think in pictures
* When there's a choice between logic and emotion, our
emotions always win.
* There are only two reasons anyone will take action.
A. To move toward pleasure
B. To move away from pain
No matter how complex or sophisticated you and I think we
are, deep down we all have similar hopes, dreams and
desires.
I remember growing up, how my mother instinctively knew
these rules.
My parents had a bar in the country. During hunting season,
all the weekend warriors would stop in our bar. They were
on their way to their big adventure and we were a stop off
point.
These city people were full of expectations of the big hunt
to come, but they also knew they would be out in the cold
and snow, hoping to bag their big game.
Once there were enough of them in the bar, my mother would
walk into the kitchen and start rattling the pots. A little
while later she would start simmering the soup.
You could see their faces react when they started smelling
that soup cooking.
But my mother wasn't going to leave anything to chance. As
soon as the soup started getting warm, she'd call me and
say "honey, you want something to warm your belly."
Talk about sizzle.
Then I would do my part, although at the time I didn't
realize what was going on. I'd say, "mommy this is good."
Well that was the clincher.
Those hunters weren't seeing just a bowl of soup anymore,
they saw:
<> Warmth to help fight the cold.
<> They were ready to experience, "country cooking."
Man alive she couldn't keep up with the orders.
She had just taken an everyday bowl of soup and made that
puppy sizzle.
How about you?
Do your ads sizzle, or do you just try to sell the same old,
same old?
Don't write the same boring ads, make your ads sizzle.
Make the reader picturize the benefits. Grab them by the
emotions and make their mouths water.
Start making your ads sizzle and watch your sales skyrocket.
24 Killer Press Release Secrets
24 Killer Press Release Secrets
1. Your press release should sound like news, not
an ad.
2. You should only send your press release to the
media related to the topic of your press release.
3. Keep your press release one page in length.
4. Your header, contact information and release
date should be at the top of your press release.
5. Use short sentences and double space your lines.
6. Your header and first few sentences should grab
the readers attention.
7. You should tell a story and mention your business,
product or service in the body of the press release.
8. Proofread your press release many times. Look
for grammar and spelling mistakes.
9. Write a press release about the new products or
services you're offering on your web site.
10. Create a press release about the results of an
online survey or poll you have completed.
11. Submit a press release about a trade show or
seminar you're hosting.
12. Write a press release about no cost chat room
classes you are teaching.
13. Create a press release about your opening of a
new web site.
14. Submit a press release about an online award
your business or web site has won.
15. Write a press release about a free e-zine you're
publishing.
16. Create a press release about online products or
services you're giving away.
17. Submit a press release about an online business
association or club you're starting.
18. Write a press release about a famous person
that's endorsing your business.
19. Create a press release about a joint venture you
are doing with another business.
20. Submit a press release about a new book or
e-book you wrote.
21. Write a press release about an expert who is
speaking in your chat room.
22. Create a press release about a fundraising event
you're doing at your web site.
23. Submit a press release about a new contest or
sweepstakes you're having at your site.
24. Write a press release about major sponsorships
you're doing online.
1. Your press release should sound like news, not
an ad.
2. You should only send your press release to the
media related to the topic of your press release.
3. Keep your press release one page in length.
4. Your header, contact information and release
date should be at the top of your press release.
5. Use short sentences and double space your lines.
6. Your header and first few sentences should grab
the readers attention.
7. You should tell a story and mention your business,
product or service in the body of the press release.
8. Proofread your press release many times. Look
for grammar and spelling mistakes.
9. Write a press release about the new products or
services you're offering on your web site.
10. Create a press release about the results of an
online survey or poll you have completed.
11. Submit a press release about a trade show or
seminar you're hosting.
12. Write a press release about no cost chat room
classes you are teaching.
13. Create a press release about your opening of a
new web site.
14. Submit a press release about an online award
your business or web site has won.
15. Write a press release about a free e-zine you're
publishing.
16. Create a press release about online products or
services you're giving away.
17. Submit a press release about an online business
association or club you're starting.
18. Write a press release about a famous person
that's endorsing your business.
19. Create a press release about a joint venture you
are doing with another business.
20. Submit a press release about a new book or
e-book you wrote.
21. Write a press release about an expert who is
speaking in your chat room.
22. Create a press release about a fundraising event
you're doing at your web site.
23. Submit a press release about a new contest or
sweepstakes you're having at your site.
24. Write a press release about major sponsorships
you're doing online.
Monday, March 5, 2007
Tip To Success
HOT TIPS
1. GET PEOPLE'S ATTENTION!
Do you have a very important selling point you wantpeople to read?
Here are 15 ways to start yoursentence
Pay close attention!Now listen closely!Listen closely:
Here's a secret:
I'm Angry!Don't miss a word of this...
Listen to me,Warning!
Top Secret Information:
Stop!Here's my confession...Listen!
Forget everything and listen,
Beware!I have a problem...I'm ready to EXPLODE!
Get over here and listen to this!
Pull up a chair and hear me out:Turn off the phone and listen!
2. Work your niche.
If you want to create a book-selling site, thenfocus on a specific market such as pets, pottery,origami, whatever. If you run a search engine, focuson a niche. Don't try to compete with Yahoo. Ifyou're selling ebooks - "niche it", don't produce a book that is all things to all people.
3. Base your plan on reality.
It may sound like a good idea to set up a Web sitethat is constantly updated and is always current.The big corporations can succeed at this because theyhave buildings full of site designers and programmers.If you want a site that updates constantly, createit to work with an automated updating program (likenews streaming) or with a support system such as adiscussion group where hundreds of people can postcurrent content for you.
4. Offer minimum links on your main page.
One of the primary goals of any business is tomake sure you don't confuse your customers. Byoffering minimum links on your main page, youwill limit the chances that your visitor willstray off elsewhere and not get back to your maintheme. Minimise the links and keep your visitorsas focused as possible.Specifically, never place a link on your home pagethat will take your visitor to another site. Theyonly just arrived at yours, so don't go showingthem the door just yet!
5. Put a "home" link on every page on your site.
Don't assume your prospects will just hit the "back"button to go back to your main page. Don't evenassume that they'll remember where your main page is.Place a "home" button on every page of your site andmake it look different so it will always be noticed.
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