10 Reasons To Sell A Fee Based Subscription Ezine
1. You will create residual income. For example, if
you charge a monthly subscription fee, you will get
recurring income every month.
2. You won't have to spend all your time marketing
to gain new subscribers. Just get and keep enough
subscribers to reach your monthly income goal.
3. You can figure how many subscribers it'll take
to meet your income goal. Note on your ad that
you'll only accept a limited number of subscribers.
4. You won't have any shipping or materials costs
like offline subscription publications. You'll just
have your internet access and web site expenses.
5. You can sell back end or upsell products inside a
fee based subscription ezine. It could be your own
products or affiliate programs you've joined.
6. You can start an affiliate program that will give
people residual commission. People will want to join
because it's residual instead of one time sales.
7. You could publish a free ezine and allow people
to upgrade to your fee based ezine. If they like your
free one, they'll likely subscribe to your paid ezine.
8. Your ad copy automatically builds itself into an
order pulling machine. Each issue you archive gives
you new benefits to add to your sales letter.
9. You could transform your fee based content into
another product to sell. It could be an ebook, video,
audio book, report, book, etc.
10. You could become known as an expert on the
topic of your fee based ezine. You may get hired
by other businesses to do speaking engagements.
Search Engine
Custom Search
Showing posts with label Secret Revealed. Show all posts
Showing posts with label Secret Revealed. Show all posts
Monday, February 25, 2008
Tuesday, February 19, 2008
10 Rarely Used Ways To Upgrade Your Ad
10 Rarely Used Ways To Upgrade Your Ad
1. Tell your potential customers special events your
business has sponsored. It could be charities, fund
raisers, charity auctions, etc.
2. Tell your potential customers about any mergers
or joint ventures with other reputable organizations
or businesses they would recognize.
3. Tell your potential customers some valuable info.
This will create rapport with them. It could be tips,
a how-to excerpt, etc.
4. Tell your potential customers about reviews of
special events your business attended. It could be
trade shows, seminars or conferences.
5. Tell your potential customers stories about your
customer service. It could be how you help a new
customer, an award you won, etc.
6. Tell your potential customers stories about your
employees. It could be about why they like to work
for you, their personal profile, etc.
7. Tell your potential customers about milestones
and goals your business has achieved. It could be
a sales goal, customers served goal, etc.
8. Tell your potential customers about innovations
your business has discovered. It could be inventions,
new technologies, patents, new products, etc.
9. Tell your potential customers the things you have
done to improve your product. It could be lighter,
faster, heavier, slower, etc.
10. Tell your potential customers a little history or
past information about your business. It could be
how it started, how you got the product idea, etc.
1. Tell your potential customers special events your
business has sponsored. It could be charities, fund
raisers, charity auctions, etc.
2. Tell your potential customers about any mergers
or joint ventures with other reputable organizations
or businesses they would recognize.
3. Tell your potential customers some valuable info.
This will create rapport with them. It could be tips,
a how-to excerpt, etc.
4. Tell your potential customers about reviews of
special events your business attended. It could be
trade shows, seminars or conferences.
5. Tell your potential customers stories about your
customer service. It could be how you help a new
customer, an award you won, etc.
6. Tell your potential customers stories about your
employees. It could be about why they like to work
for you, their personal profile, etc.
7. Tell your potential customers about milestones
and goals your business has achieved. It could be
a sales goal, customers served goal, etc.
8. Tell your potential customers about innovations
your business has discovered. It could be inventions,
new technologies, patents, new products, etc.
9. Tell your potential customers the things you have
done to improve your product. It could be lighter,
faster, heavier, slower, etc.
10. Tell your potential customers a little history or
past information about your business. It could be
how it started, how you got the product idea, etc.
Top 10 Ways To Raise Your Site In Google
Top 10 Ways To Raise Your Site In Google
This isn't a manipulation game—Google absolutely hates that game and will punish you for it—which is perhaps what the darker element of the SEO world sells. Good, in-bounds SEO is made up of smart, user-and-search-engine friendly techniques. Think of SEO as a performance-enhancing drug—one that won't get you kicked out of baseball.
That being said, there are tons of things webmasters can do to help their sites perform better in search, so this list is not by a long shot finished. It is, though, what we think are the top ten strategies for better search engine—and by "search engine" I mean "Google" – placement.
1. Title tags
Listed by others as one of the Big Three (tags, links, and text), we're putting title tags at the top. The words in the title tag appear in the link that pops up in the search result. This is where you tell the search engine (and the would-be visitor) as succinctly as possible what needs to be known: company or publication name; relevant, targeted keyword or keyword phrase taken from the text of the page. Each page should have a title tag as Google ranks each page individually, not the site in its entirety.
2. Content
The order of the Big Three is very debatable, but really they work as parts of the whole; not one of them can be left out if the machine is to work properly. In this case, you probably understand that content should be quality, however that is defined, but it should also be rich in the keywords you are targeting to drive search traffic. That doesn't mean just throwing them in there like you're cooking up a pot of SEO gumbo, though. Keyword use and keyword variation should natural and not overstuffed. For the visual text part of the page, focus on working in the relevant words and phrases you want people to find you for.
3. Quality Links
Or more specifically, backlinks, links to your site from outside sources. Links are your letters of recommendation. If nobody's recommending you, or the recommendations seem phony, then it won't work. Authority links are weighted most heavily, of course, so try to get industry-related authority sites to link to your site.
Convert visitors with Google Analytics - free
4. Quantity Links
Authority (high quality) links are by nature more difficult to get, so you'll have to start somewhere else unless you already have the brand recognition you need from square one. Many SEOers propose "link-swaps" to each other and it used to be common trade to buy and sell links. But as Google demonstrated last Fall, you can't buy Google's love that way. In fact, you'll get the opposite of love. So, try to get as many links as you can from industry peers the good old-fashioned way – by promoting. Submit links to respected directories like DMOZ and Yahoo, as well. A large burst of low-quality, non-authoritative, or bad-neighborhood links, though, can do a lot more harm than good; so keep things natural.
5. URL
The importance of the URL is often debated, but one argument seems to make more sense than the others. Search engines don't like too many parameters in the URL (easy to confuse the spiders with & and ?) and people can't read those long URLs and tell what they mean at a glance either. The people aspect here is especially important, because they're the ones clicking and they need to understand where a link leads them at a millisecond glance. Lesson: keywords in the URL are a good idea.
6. Spider Food
Search spiders eat HTML, not Flash. They eat text, not pictures. Make the spiders happy with HTML and lots of text to eat.
7. Site Architecture
There's a lot to consider here, but the goal is creating a site spiders can easily access, a site that tells them where to go and what to index. Sitemaps are vital for this purpose, as is proper use of Robots.txt. Just this week, Google's Webmaster Trends Analyst Susan Moskwa posted 7 must-read Webmaster Central blog posts about these very topics.
8. Frequently Updated Content
You could start a site, slap some content on it, and let it sit there in cyber space. It'll be indexed, most likely. But you really expand your credibility as a devoted, relevant source if you update regularly. In addition to spiders, it gives people a reason to come back, too.
9. Start a Blog
A great way to establish yourself as an authority voice on the Internet is to start a blog about the industry you're in. Maintaining a blog means another entry point with regularly updated content that eventually with some authority helps pull up the main site via targeted links to the site, or specific pages within the site. It's not a spam blog, which will be zapped eventually, if there's useful content on it and legitimate linking.
10. Don't Forget Humans
This is so important, it probably should be higher up on the list. There's an art to designing a site that is friendly to both Google crawlers and the people you ultimately want to convert. Without people, what's the point? So first design for them, and then tweak to please the spiders, not the other way around. Jakob Nielsen is a usability guru you'll want to check out. He's been telling people how make user-centric websites since web directories were still phonebooks—you know, on paper.
This isn't a manipulation game—Google absolutely hates that game and will punish you for it—which is perhaps what the darker element of the SEO world sells. Good, in-bounds SEO is made up of smart, user-and-search-engine friendly techniques. Think of SEO as a performance-enhancing drug—one that won't get you kicked out of baseball.
That being said, there are tons of things webmasters can do to help their sites perform better in search, so this list is not by a long shot finished. It is, though, what we think are the top ten strategies for better search engine—and by "search engine" I mean "Google" – placement.
1. Title tags
Listed by others as one of the Big Three (tags, links, and text), we're putting title tags at the top. The words in the title tag appear in the link that pops up in the search result. This is where you tell the search engine (and the would-be visitor) as succinctly as possible what needs to be known: company or publication name; relevant, targeted keyword or keyword phrase taken from the text of the page. Each page should have a title tag as Google ranks each page individually, not the site in its entirety.
2. Content
The order of the Big Three is very debatable, but really they work as parts of the whole; not one of them can be left out if the machine is to work properly. In this case, you probably understand that content should be quality, however that is defined, but it should also be rich in the keywords you are targeting to drive search traffic. That doesn't mean just throwing them in there like you're cooking up a pot of SEO gumbo, though. Keyword use and keyword variation should natural and not overstuffed. For the visual text part of the page, focus on working in the relevant words and phrases you want people to find you for.
3. Quality Links
Or more specifically, backlinks, links to your site from outside sources. Links are your letters of recommendation. If nobody's recommending you, or the recommendations seem phony, then it won't work. Authority links are weighted most heavily, of course, so try to get industry-related authority sites to link to your site.
Convert visitors with Google Analytics - free
4. Quantity Links
Authority (high quality) links are by nature more difficult to get, so you'll have to start somewhere else unless you already have the brand recognition you need from square one. Many SEOers propose "link-swaps" to each other and it used to be common trade to buy and sell links. But as Google demonstrated last Fall, you can't buy Google's love that way. In fact, you'll get the opposite of love. So, try to get as many links as you can from industry peers the good old-fashioned way – by promoting. Submit links to respected directories like DMOZ and Yahoo, as well. A large burst of low-quality, non-authoritative, or bad-neighborhood links, though, can do a lot more harm than good; so keep things natural.
5. URL
The importance of the URL is often debated, but one argument seems to make more sense than the others. Search engines don't like too many parameters in the URL (easy to confuse the spiders with & and ?) and people can't read those long URLs and tell what they mean at a glance either. The people aspect here is especially important, because they're the ones clicking and they need to understand where a link leads them at a millisecond glance. Lesson: keywords in the URL are a good idea.
6. Spider Food
Search spiders eat HTML, not Flash. They eat text, not pictures. Make the spiders happy with HTML and lots of text to eat.
7. Site Architecture
There's a lot to consider here, but the goal is creating a site spiders can easily access, a site that tells them where to go and what to index. Sitemaps are vital for this purpose, as is proper use of Robots.txt. Just this week, Google's Webmaster Trends Analyst Susan Moskwa posted 7 must-read Webmaster Central blog posts about these very topics.
8. Frequently Updated Content
You could start a site, slap some content on it, and let it sit there in cyber space. It'll be indexed, most likely. But you really expand your credibility as a devoted, relevant source if you update regularly. In addition to spiders, it gives people a reason to come back, too.
9. Start a Blog
A great way to establish yourself as an authority voice on the Internet is to start a blog about the industry you're in. Maintaining a blog means another entry point with regularly updated content that eventually with some authority helps pull up the main site via targeted links to the site, or specific pages within the site. It's not a spam blog, which will be zapped eventually, if there's useful content on it and legitimate linking.
10. Don't Forget Humans
This is so important, it probably should be higher up on the list. There's an art to designing a site that is friendly to both Google crawlers and the people you ultimately want to convert. Without people, what's the point? So first design for them, and then tweak to please the spiders, not the other way around. Jakob Nielsen is a usability guru you'll want to check out. He's been telling people how make user-centric websites since web directories were still phonebooks—you know, on paper.
Monday, February 11, 2008
10 Bonuses That Will Sell Your Products Faster
10 Bonuses That Will Sell Your Products Faster
1. Consulting-Give your customers advice on topics
related to your product or service. You can consult
via e-mail, message board or chat room.
2. e-Book-Compile related product information or
instructions into an ebook. You could publish it in
text, pdf, html or exe format.
3. Customer's Only Discussion Board-Make a place
online for your customers to communicate about
your business or similar information.
4. E-mail Newsletter-Publish an informative e-zine
that keeps your customers informed of important
or helpful information related to their purchase.
5. Private Web Site-Give access to a private part
of your web site were customers can find helpful
information non customers can't access.
6. Download Software-Allow your customers to
download software that's similar to or compliments
their main purchase.
7. Online Utility-Give customers a web utility that
will make their life easier. It can be a calculator,
graphic creator, web site submitter, etc.
8. Chat Room Class-Teach your customers how to
better use your product or about a subject that
relates to their purchase.
9. Online Video-Allow customers to download or
view a related how-to video or informative seminar
right over the internet.
10. Online Audio-Allow customers to download
and listen to a recording of an expert that is being
interviewed right over the internet.
1. Consulting-Give your customers advice on topics
related to your product or service. You can consult
via e-mail, message board or chat room.
2. e-Book-Compile related product information or
instructions into an ebook. You could publish it in
text, pdf, html or exe format.
3. Customer's Only Discussion Board-Make a place
online for your customers to communicate about
your business or similar information.
4. E-mail Newsletter-Publish an informative e-zine
that keeps your customers informed of important
or helpful information related to their purchase.
5. Private Web Site-Give access to a private part
of your web site were customers can find helpful
information non customers can't access.
6. Download Software-Allow your customers to
download software that's similar to or compliments
their main purchase.
7. Online Utility-Give customers a web utility that
will make their life easier. It can be a calculator,
graphic creator, web site submitter, etc.
8. Chat Room Class-Teach your customers how to
better use your product or about a subject that
relates to their purchase.
9. Online Video-Allow customers to download or
view a related how-to video or informative seminar
right over the internet.
10. Online Audio-Allow customers to download
and listen to a recording of an expert that is being
interviewed right over the internet.
10 Web Site Add-Ons That Can Catapult Traffic
10 Web Site Add-Ons That Can Catapult Traffic
1. Add a message board to your web site. People
will visit your web site to ask questions and answer
other people's questions.
2. Add a directory of web site links to your web
site. People will visit your web site to find related
web site links for the topic they're interested in.
3. Add an article section to your web site. People
will visit your web site to read and learn new info
related to their interests.
4. Add an archive of past e-zine issues to your
web site. People will visit your web site to read
past issues of your e-zine that they've missed.
5. Add a free ebook directory to your web site.
People will visit your site to download, study and
read new information.
6. Add a free classified ad section. People will
visit your web site to place their own free classified
ad and to read other offers.
7. Add a free link page to your web site. People
will visit your web site to place their own link and
to look at other people's links.
8. Add an "about us" page to your web site. People
will visit your web site to read about your business
and yourself.
9. Add a guest book to your web site. People will
visit your web site to leave their opinions about your
business and to list their signature file.
10. Add a free software download page to your
web site. People will visit your web site to find
new software that will make their life easier.
1. Add a message board to your web site. People
will visit your web site to ask questions and answer
other people's questions.
2. Add a directory of web site links to your web
site. People will visit your web site to find related
web site links for the topic they're interested in.
3. Add an article section to your web site. People
will visit your web site to read and learn new info
related to their interests.
4. Add an archive of past e-zine issues to your
web site. People will visit your web site to read
past issues of your e-zine that they've missed.
5. Add a free ebook directory to your web site.
People will visit your site to download, study and
read new information.
6. Add a free classified ad section. People will
visit your web site to place their own free classified
ad and to read other offers.
7. Add a free link page to your web site. People
will visit your web site to place their own link and
to look at other people's links.
8. Add an "about us" page to your web site. People
will visit your web site to read about your business
and yourself.
9. Add a guest book to your web site. People will
visit your web site to leave their opinions about your
business and to list their signature file.
10. Add a free software download page to your
web site. People will visit your web site to find
new software that will make their life easier.
Sunday, January 27, 2008
10 Amazing Product Selling Formulas
10 Amazing Product Selling Formulas
1. Sell your products at a wholesale price to retail
web sites. You could sell them individually or in
bulk.
2. Set up joint ventures with other businesses to
sell your product to new customers. They can
introduce it to their customers for a set price.
3. Allow other web sites to sell your product for a
set commission. They can take a percentage of the
sale and send you the rest of the order to drop ship.
4. Sell your product through an affiliate program.
You just pay people a set commission for each of
their sales or click throughs.
5. Sell people the rights to reproduce your product.
You could sell them straight out for one price or
collect royalty payments from each sale they make.
6. Set up a cross promotion deal with another web
business. Allow them to sell your product as a back
end product to their existing customers base.
7. Sell your product in a package deal with other
web businesses. You can both advertise it and split
the profits.
8. Rent your products out for a set period of time.
It's like selling but, you get the products back to
rent again.
9. Allow people to subscribe to your products. It
works best when selling info products, services or
memberships.
10. Allow people to lease your products. It's like
renting them but they have the option of buying at
the end of the lease.
1. Sell your products at a wholesale price to retail
web sites. You could sell them individually or in
bulk.
2. Set up joint ventures with other businesses to
sell your product to new customers. They can
introduce it to their customers for a set price.
3. Allow other web sites to sell your product for a
set commission. They can take a percentage of the
sale and send you the rest of the order to drop ship.
4. Sell your product through an affiliate program.
You just pay people a set commission for each of
their sales or click throughs.
5. Sell people the rights to reproduce your product.
You could sell them straight out for one price or
collect royalty payments from each sale they make.
6. Set up a cross promotion deal with another web
business. Allow them to sell your product as a back
end product to their existing customers base.
7. Sell your product in a package deal with other
web businesses. You can both advertise it and split
the profits.
8. Rent your products out for a set period of time.
It's like selling but, you get the products back to
rent again.
9. Allow people to subscribe to your products. It
works best when selling info products, services or
memberships.
10. Allow people to lease your products. It's like
renting them but they have the option of buying at
the end of the lease.
Monday, January 21, 2008
Ten Breakthrough Marketing Ideas
1. Create a directory of web sites on a specific
topic. Give people the option of adding the
directory to their web site by linking to it. Put
your business advertisement at the top of the
director's home page. This technique will get lots
of people to link to your web site and give you
free advertising.
2. Do you have a product or service that doesn't
sell good? Offer it as a free bonus for someone
else's product or service. Get free advertising by
placing your web site or business ad on the
product or in the product package.
3. Trade autoresponder ads with other businesses.
If both of you send out information with auto-
responders just exchange a small classified ad
to put at the bottom or top of each other's
autoresponder message.
4. Start a free tip line. Offer a free daily, weekly,
or monthly tip recorded on your voice mail. The
tips should be related to your business. Include
your ad for your web site or business at the
beginning or end of your message.
5. Exchange content with other web sites and
ezines. You could trade articles, top ten lists, etc.
Both parties could include a resource box at the
end of the content.
6. Offer to insert ads into your product package
for other businesses. Just ask, in return that they
do the same for your business. You should only
trade insert ads with businesses that have the
same target audience.
7. Offer a free daily class in your web site's chat
room. The class should be related to the subject
of your business or web site. This will get people
to visit your web site everyday.
8. Do you have a product that doesn't sell good?
Offer it as a free bonus for another businesses
product or service. You'll get free advertising by
placing your web site or business ad on the free
bonus.
9. Place different emotional response ads for the
same product or service all over your web site.
One ad may hit their hot button to buy more than
another ad.
10. Publish your e-zine in e-book format. You
could offer a larger number of articles per issue.
It also allows you to include graphics with your
ezine. Your advertising revenue would increase
because you could charge businesses for large
color ads.
Monday, January 7, 2008
5 Breakthrough Marketing Ideas
5 Breakthrough Marketing Ideas
1. Offer to insert ads into your product package
for other businesses. Just ask, in return that they
do the same for your business. You should only
trade insert ads with businesses that have the
same target audience.
2. Offer a free daily class in your web site's chat
room. The class should be related to the subject
of your business or web site. This will get people
to visit your web site everyday.
3. Do you have a product that doesn't sell good?
Offer it as a free bonus for another businesses
product or service. You'll get free advertising by
placing your web site or business ad on the free
bonus.
4. Place different emotional response ads for the
same product or service all over your web site.
One ad may hit their hot button to buy more than
another ad.
5. Publish your e-zine in e-book format. You
could offer a larger number of articles per issue.
It also allows you to include graphics with your
ezine. Your advertising revenue would increase
because you could charge businesses for large
color ads.
1. Offer to insert ads into your product package
for other businesses. Just ask, in return that they
do the same for your business. You should only
trade insert ads with businesses that have the
same target audience.
2. Offer a free daily class in your web site's chat
room. The class should be related to the subject
of your business or web site. This will get people
to visit your web site everyday.
3. Do you have a product that doesn't sell good?
Offer it as a free bonus for another businesses
product or service. You'll get free advertising by
placing your web site or business ad on the free
bonus.
4. Place different emotional response ads for the
same product or service all over your web site.
One ad may hit their hot button to buy more than
another ad.
5. Publish your e-zine in e-book format. You
could offer a larger number of articles per issue.
It also allows you to include graphics with your
ezine. Your advertising revenue would increase
because you could charge businesses for large
color ads.
Five Places Where You Can Find New Products To Sell
Five Places Where You Can Find New Products To Sell
Joint Venture Deals
Contact other business owners and ask them if you
can sell their products or services. The products or
services should be related to your target audience.
You could set up a deal to just market them and
receive a percentage of the profits.
Affiliate Programs
Join another businesses affiliate program. You just
sign-up at their web site and they give you a link
that tracks all your sales. Every time someone orders
or clicks through your link you receive a commission.
Wholesalers
You can buy products at a large discount through
a wholesaler. Just order the products from your
wholesaler of choice. When you receive the products
mark-up the price to the amount you want to sell
them for.
Reprint/Duplication Rights
Some businesses offer you the right to buy licenses
to reprint or duplicate their products. You pay for
the license and then you can reproduce the product
and keep all the profits. The license stipulations may
vary from business to business.
Drop Shippers
You can sign-up to a drop shipper program from
another business or wholesaler. When someone
orders the product, you keep a percentage of the
sale and send the rest of the order to the drop
shipper. The drop shipper will then ship the product
to your customer.
Joint Venture Deals
Contact other business owners and ask them if you
can sell their products or services. The products or
services should be related to your target audience.
You could set up a deal to just market them and
receive a percentage of the profits.
Affiliate Programs
Join another businesses affiliate program. You just
sign-up at their web site and they give you a link
that tracks all your sales. Every time someone orders
or clicks through your link you receive a commission.
Wholesalers
You can buy products at a large discount through
a wholesaler. Just order the products from your
wholesaler of choice. When you receive the products
mark-up the price to the amount you want to sell
them for.
Reprint/Duplication Rights
Some businesses offer you the right to buy licenses
to reprint or duplicate their products. You pay for
the license and then you can reproduce the product
and keep all the profits. The license stipulations may
vary from business to business.
Drop Shippers
You can sign-up to a drop shipper program from
another business or wholesaler. When someone
orders the product, you keep a percentage of the
sale and send the rest of the order to the drop
shipper. The drop shipper will then ship the product
to your customer.
How To Turn Any Product You Sell Into Residual Income
How To Turn Any Product You Sell Into Residual Income
The concept of this is for you to offer a subscription
type product as an upsell or backend product. For
example, if you're selling an ebook for $37 offer a
subscription to a related e-zine for $9.95 a month.
Instead of an e-zine, it could be monthly updated
information for the ebook.
It's not just for e-books, you can make it work for
any product or service you sell. Some subscriptions
that might work for your product could be:
- e-mail/telephone consulting
- a private or members only web site
- print newsletters/magazines
- product updates
- subscription warrantees
- product insurance
- e-zine/webzines
- the ideas are endless.....
The subscription product should be related to the
product or service you're selling. You could charge
a weekly, monthly, or yearly subscription for the
upsell product. You could sell your main product
and upsell product as a total subscription package
deal. You wouldn't charge the one-time price for
your main product; you would just charge the basic
subscription price of the upsell product.
The major benefits are that you don't have to keep
creating new upsell and back end products. Once
you get enough subscribers you won't have to sell
anymore, you just keep generating income from
your current subscribers. You would only have to
sell again if you lost a lot of subscribers.
The concept of this is for you to offer a subscription
type product as an upsell or backend product. For
example, if you're selling an ebook for $37 offer a
subscription to a related e-zine for $9.95 a month.
Instead of an e-zine, it could be monthly updated
information for the ebook.
It's not just for e-books, you can make it work for
any product or service you sell. Some subscriptions
that might work for your product could be:
- e-mail/telephone consulting
- a private or members only web site
- print newsletters/magazines
- product updates
- subscription warrantees
- product insurance
- e-zine/webzines
- the ideas are endless.....
The subscription product should be related to the
product or service you're selling. You could charge
a weekly, monthly, or yearly subscription for the
upsell product. You could sell your main product
and upsell product as a total subscription package
deal. You wouldn't charge the one-time price for
your main product; you would just charge the basic
subscription price of the upsell product.
The major benefits are that you don't have to keep
creating new upsell and back end products. Once
you get enough subscribers you won't have to sell
anymore, you just keep generating income from
your current subscribers. You would only have to
sell again if you lost a lot of subscribers.
Tuesday, December 25, 2007
How To Get Free Advertising By Giving Away Online Content
How To Get Free Advertising By Giving Away Online Content
Giving away content is a powerful way to get free advertising.
For example, give other people permission to use your article
on their web site or in their e-zine. The resource box at the
end of your article acts as an ad. In return, you get free
advertising. It's a win/win situation for both you and the
people that need the extra content.
There are many forms of free content. It could be articles,
reports, news stories, e-books, e-zines, e-mags, virtual e-mail
courses, press releases, web books, etc.
You can take it a step further and make giving away content
an even more powerful way to get free advertising. For
example, give your free e-book to one person and allow them
the rights to also give it away. Do you see what I'm leading
up to? Let's say only 20 people download your e-book. Those
20 people may give away your e-book to 20 more people.
That's a total of 400 people that have seen your ad in the
e-book. And it just keeps multiplying!
If you keep producing free content over a long period of time
it starts building up. Now, take all your free content and
create an online directory. You can use your free content
directory as a web site traffic generator. You can ask people
to add the directory to their web site by linking to yours.
In conclusion, giving away content gives you three powerful
ways to get free advertising. You can submit free content,
allow other people to give away your free content, or have
people link to your web site to give away the free content.
My advice is to take it one step at a time and this system
will bring traffic to your web site over and over for years
to come.
Giving away content is a powerful way to get free advertising.
For example, give other people permission to use your article
on their web site or in their e-zine. The resource box at the
end of your article acts as an ad. In return, you get free
advertising. It's a win/win situation for both you and the
people that need the extra content.
There are many forms of free content. It could be articles,
reports, news stories, e-books, e-zines, e-mags, virtual e-mail
courses, press releases, web books, etc.
You can take it a step further and make giving away content
an even more powerful way to get free advertising. For
example, give your free e-book to one person and allow them
the rights to also give it away. Do you see what I'm leading
up to? Let's say only 20 people download your e-book. Those
20 people may give away your e-book to 20 more people.
That's a total of 400 people that have seen your ad in the
e-book. And it just keeps multiplying!
If you keep producing free content over a long period of time
it starts building up. Now, take all your free content and
create an online directory. You can use your free content
directory as a web site traffic generator. You can ask people
to add the directory to their web site by linking to yours.
In conclusion, giving away content gives you three powerful
ways to get free advertising. You can submit free content,
allow other people to give away your free content, or have
people link to your web site to give away the free content.
My advice is to take it one step at a time and this system
will bring traffic to your web site over and over for years
to come.
5 Ways Your Business Can Benefit From Online Auctions
5 Ways Your Business Can Benefit From Online Auctions
It seems as if everyone is talking about online auctions. And
why not. There are thousands of online auctions on the
internet with more popping up everyday. People love them
because they can usually find great bargains. Businesses are
now also seeing the benefits of online auctions. Below are
five ways your business can benefit from online auctions.
1. Get Rid Of Excess Inventory
You could sell your excess or discontinued products at an
online auction. Your unsold inventory is doing you no good
sitting around, collecting dust. It's an effective way to make
extra income and it won't be a total loss for your business.
You could even get lucky and make a profit depending
on how much people will bid for your excess inventory.
2. Test Pricing For New Products
An easy way to test new product prices is to see what
people will bid for them at an online auction. First, sell your
product at three different online auctions. Next, calculate
the average selling bid from all three auctions and that will
be your selling price for your new product.
3. Sell Your Products
You can get your product in front of a large audience by
selling it at an online auction. Some of the bigger auction
sites draw over millions of hits a year. The key to being
successful is to sell your product at multiple online auctions
at the same time. Let's say you sold one product a day
from just one auction site. If you sell your product at one
hundred online auction sites that would be one hundred sales
a day!
4. Start Your Own Online Auction
Drive traffic to your web site by starting your own online
auction. People will visit your web site to find bargains
and to sell their own products. You will get plenty of
repeat visitors from people rebidding on products and
adding new products to sell. You could also charge other
businesses to advertise on your web site.
5. Lower Your Business Costs
You can find lower prices on business supplies and
equipment at online auctions. I'm not saying all the time, but
before you go pay retail for a new printer try bidding on
one first. A company may be selling them at a lower price
at an online auction because they have excess inventory.
It seems as if everyone is talking about online auctions. And
why not. There are thousands of online auctions on the
internet with more popping up everyday. People love them
because they can usually find great bargains. Businesses are
now also seeing the benefits of online auctions. Below are
five ways your business can benefit from online auctions.
1. Get Rid Of Excess Inventory
You could sell your excess or discontinued products at an
online auction. Your unsold inventory is doing you no good
sitting around, collecting dust. It's an effective way to make
extra income and it won't be a total loss for your business.
You could even get lucky and make a profit depending
on how much people will bid for your excess inventory.
2. Test Pricing For New Products
An easy way to test new product prices is to see what
people will bid for them at an online auction. First, sell your
product at three different online auctions. Next, calculate
the average selling bid from all three auctions and that will
be your selling price for your new product.
3. Sell Your Products
You can get your product in front of a large audience by
selling it at an online auction. Some of the bigger auction
sites draw over millions of hits a year. The key to being
successful is to sell your product at multiple online auctions
at the same time. Let's say you sold one product a day
from just one auction site. If you sell your product at one
hundred online auction sites that would be one hundred sales
a day!
4. Start Your Own Online Auction
Drive traffic to your web site by starting your own online
auction. People will visit your web site to find bargains
and to sell their own products. You will get plenty of
repeat visitors from people rebidding on products and
adding new products to sell. You could also charge other
businesses to advertise on your web site.
5. Lower Your Business Costs
You can find lower prices on business supplies and
equipment at online auctions. I'm not saying all the time, but
before you go pay retail for a new printer try bidding on
one first. A company may be selling them at a lower price
at an online auction because they have excess inventory.
5 Quick Ways To Increase Your E-zine's Subscriber Base
5 Quick Ways To Increase Your E-zine's Subscriber Base
1. Give Incentives
Give people an incentive to subscribe to your e-zine. Offer
them a freebie if they subscribe. It could be a free e-book,
free report, free advertising, etc. Make sure the freebie will
attract your target audience.
2. Joint Venture
Joint venture with a similar e-zine. Combine your subscriber
bases together and publish one e-zine. Edit and publish
each issue together. You both will be promoting the e-zine
which means more subscribers.
3. Allow Archiving
Allow your subscribers to archive back issues of your
e-zine on their web site. They may need content for their
web site. If people visit their web site and like your e-zine,
they will subscribe.
4. Form An E-zine Ring
Form an e-zine ring. Team up with 4 to 10 similar e-zines.
All the publishers would agree to list each others e-zine
name and subscribing information in every issue. You could
call this section "Other Free E-zines You Might Enjoy"
5. Ask Subscribers
Ask subscribers to forward your e-zine to close friends,
family, or associates. If they enjoy your e-zine, they will
subscribe. It's almost like your subscribers are endorsing
your e-zine.
1. Give Incentives
Give people an incentive to subscribe to your e-zine. Offer
them a freebie if they subscribe. It could be a free e-book,
free report, free advertising, etc. Make sure the freebie will
attract your target audience.
2. Joint Venture
Joint venture with a similar e-zine. Combine your subscriber
bases together and publish one e-zine. Edit and publish
each issue together. You both will be promoting the e-zine
which means more subscribers.
3. Allow Archiving
Allow your subscribers to archive back issues of your
e-zine on their web site. They may need content for their
web site. If people visit their web site and like your e-zine,
they will subscribe.
4. Form An E-zine Ring
Form an e-zine ring. Team up with 4 to 10 similar e-zines.
All the publishers would agree to list each others e-zine
name and subscribing information in every issue. You could
call this section "Other Free E-zines You Might Enjoy"
5. Ask Subscribers
Ask subscribers to forward your e-zine to close friends,
family, or associates. If they enjoy your e-zine, they will
subscribe. It's almost like your subscribers are endorsing
your e-zine.
3 Clever Ways To Promote Your Online Business
3 Clever Ways To Promote Your Online Business
1. Electronic Catalog Marketing
Create a catalog of products or services in e-book or auto
responder form. Give the catalog away for free to your
web site visitors. Ask other web sites, that aren't in direct
competition with your business, if they would like to add
their products or services to the catalog. If they do, just ask
that in return they either link to your web site, run your
promotional ad in their e-zine or place your banner ad on
their web site for a set period of time. You could ask them
to also give away the free catalog because you would
already have your ad(s) in the catalog. Since you created
and compiled the catalog place your ad or sponsor ad at the
top or title page of the catalog. This technique will quickly
multiply your advertising.
2. Donate Your Publishing
Donate to libraries. There are thousands of school, college
and local libraries all over the United States and world.
Millions of people visit libraries everyday. Why not donate
your e-mail newsletter to them. You can find a huge list of
libraries on online yellow page web sites. Contact the library
by mail, phone or e-mail. Tell them you would like to donate
a free subscription of your e-mail newsletter. If they accept
find out if they want it sent by mail in print form or by e-mail
so they can print out the newsletter. You could also donate
your books, audio tapes, video's, booklets, etc. If you have
an e-book you could put it on disk or CD-ROM and donate
it. Just have your business ad included in the material you
donate.
3. Online Community Marketing
Create a popular online discussion board. Reward people
points for every message posted on your discussion board.
Let's say you reward each person 25 points for each
posting. You could give them a free product or service for
500 points which would add up to 20 postings on your board
from that one person. Just keep track of points for each
person that posts on your message board. This could also
work for e-mail discussion lists. Just post your promotional
ad at the top of your discussion board page. Everyone that
visits your discussion board will see your ad.
1. Electronic Catalog Marketing
Create a catalog of products or services in e-book or auto
responder form. Give the catalog away for free to your
web site visitors. Ask other web sites, that aren't in direct
competition with your business, if they would like to add
their products or services to the catalog. If they do, just ask
that in return they either link to your web site, run your
promotional ad in their e-zine or place your banner ad on
their web site for a set period of time. You could ask them
to also give away the free catalog because you would
already have your ad(s) in the catalog. Since you created
and compiled the catalog place your ad or sponsor ad at the
top or title page of the catalog. This technique will quickly
multiply your advertising.
2. Donate Your Publishing
Donate to libraries. There are thousands of school, college
and local libraries all over the United States and world.
Millions of people visit libraries everyday. Why not donate
your e-mail newsletter to them. You can find a huge list of
libraries on online yellow page web sites. Contact the library
by mail, phone or e-mail. Tell them you would like to donate
a free subscription of your e-mail newsletter. If they accept
find out if they want it sent by mail in print form or by e-mail
so they can print out the newsletter. You could also donate
your books, audio tapes, video's, booklets, etc. If you have
an e-book you could put it on disk or CD-ROM and donate
it. Just have your business ad included in the material you
donate.
3. Online Community Marketing
Create a popular online discussion board. Reward people
points for every message posted on your discussion board.
Let's say you reward each person 25 points for each
posting. You could give them a free product or service for
500 points which would add up to 20 postings on your board
from that one person. Just keep track of points for each
person that posts on your message board. This could also
work for e-mail discussion lists. Just post your promotional
ad at the top of your discussion board page. Everyone that
visits your discussion board will see your ad.
10 Nifty Ways To Prolong Your Visitor's Stay
10 Nifty Ways To Prolong Your Visitor's Stay
1. Offer a free ebook that's published right on your
web site. They would have to stay at your web site
to read it.
2. Give your visitors a different free bonus for each
link they click-through on your web site. Example:
"If you click on this link you'll get a FREE course!"
3. Make your content into a story format. They will
want to keep reading to find out what happens at
the end of the story.
4. Offer a search option on your web site. People
will stay longer because it gives them the option of
searching through your web site using keywords.
5. Provide a chat room on your web site. They will
want to chat with other people that are interested in
the subject.
6. Write your content so it attracts their five senses.
Use plenty of adjectives. The will stay focused on
your web site and block out other distractions.
7. Add a "FAQ - Frequently Ask Questions" part
on your web site. People won't email you a question
and leave. They will stay to find out the answer.
8. Offer easy navigation. People will leave quicker
if they have a hard time finding what they're looking
for. Don't get them lost or they will leave.
9. Give them plenty of things to do at your web site.
Allow them to submit classified ads, play interactive
games, add their link, sign your guest book, etc.
10. Offer free online tools they can use right at your
web site. It could be a search engine submitter, ad
or letter templates, ebook compiler, etc.
1. Offer a free ebook that's published right on your
web site. They would have to stay at your web site
to read it.
2. Give your visitors a different free bonus for each
link they click-through on your web site. Example:
"If you click on this link you'll get a FREE course!"
3. Make your content into a story format. They will
want to keep reading to find out what happens at
the end of the story.
4. Offer a search option on your web site. People
will stay longer because it gives them the option of
searching through your web site using keywords.
5. Provide a chat room on your web site. They will
want to chat with other people that are interested in
the subject.
6. Write your content so it attracts their five senses.
Use plenty of adjectives. The will stay focused on
your web site and block out other distractions.
7. Add a "FAQ - Frequently Ask Questions" part
on your web site. People won't email you a question
and leave. They will stay to find out the answer.
8. Offer easy navigation. People will leave quicker
if they have a hard time finding what they're looking
for. Don't get them lost or they will leave.
9. Give them plenty of things to do at your web site.
Allow them to submit classified ads, play interactive
games, add their link, sign your guest book, etc.
10. Offer free online tools they can use right at your
web site. It could be a search engine submitter, ad
or letter templates, ebook compiler, etc.
Tuesday, February 6, 2007
Conclusion & Recommendation
Conclusion & Recommendation
Whether you’re just starting a new business, or currently have one, it’s important that you continue to generate business growth by following five key points. When you focus on the growth of your online business, no matter how successful you already are, you guarantee future profits, further expansion, and continued achievement.
There are some are key points that you need to pay attention to and implement in your business so that you can ensure the further success of your business. These five key points include:
• Build your customer database. Make sure that you use a variety of methods to build your customer database. The more leads that you have the more profits you’ll achieve.
• Research your target market. It’s important that you have a clear idea of who your target market is. Take the time to research who your competitors are for the products or services that you’re selling.
• Deliver what you promise. Don’t make false promises to your customers that you can’t follow through with. Promising certain products, services, or special deals to lure in people means that you have to follow through with the delivery so that you gain the trust and respect of your customers.
• Have a definite business plan and goals. Make sure that you have a solid business plan so that you know exactly what path you need to take to reach your goals and how long it will take you to get there.
• Advertise and reach your customers. You need to reach your customers so that they can see what products and services you have to offer. Advertising can take place on or off the Internet using newsletters, e-mail automation techniques, or by following leads that are provided by your existing customers.
By including the above five key points in your day to day business practices you’ll find that your online business continues to grow in its success.
Whether you’re just starting a new business, or currently have one, it’s important that you continue to generate business growth by following five key points. When you focus on the growth of your online business, no matter how successful you already are, you guarantee future profits, further expansion, and continued achievement.
There are some are key points that you need to pay attention to and implement in your business so that you can ensure the further success of your business. These five key points include:
• Build your customer database. Make sure that you use a variety of methods to build your customer database. The more leads that you have the more profits you’ll achieve.
• Research your target market. It’s important that you have a clear idea of who your target market is. Take the time to research who your competitors are for the products or services that you’re selling.
• Deliver what you promise. Don’t make false promises to your customers that you can’t follow through with. Promising certain products, services, or special deals to lure in people means that you have to follow through with the delivery so that you gain the trust and respect of your customers.
• Have a definite business plan and goals. Make sure that you have a solid business plan so that you know exactly what path you need to take to reach your goals and how long it will take you to get there.
• Advertise and reach your customers. You need to reach your customers so that they can see what products and services you have to offer. Advertising can take place on or off the Internet using newsletters, e-mail automation techniques, or by following leads that are provided by your existing customers.
By including the above five key points in your day to day business practices you’ll find that your online business continues to grow in its success.
Eleventh Chapter (11th)
Website Development
The development of your website design is one of the most central phases of your tactics to establish your position in the market. Without a strong and constructive design you fail to reach the customers necessary or your achievements. The development phase consists of several
phases that include:
• Final review of website design.
• Branding
• Development of specific business divisions, such as e-commerceand website.
• Testing
• Taking your website live
There are specific partitions that need to be developed before your web existence and business strategy is ready to go live on the Internet. Once these partitions have been developed your company is ready to reach your customers and secure your position among your competition.
Partitions that need to be developed require unique techniques.
Website development: Develop a web presence that is based on yourbusiness branding and design. The combination of all three elements will reinforce your online business strength: branding, design, and website development.
E-commerce development: A constructive and easy e-commerce experience is significant for capturing the confidence and self-assurance of your customers. This includes all aspects of e-commerce: product database, product display, security, and shopping cart.
Marketing strategy: The advancement phase is the prelude to your marketing strategy. Marketing requires a strong and solid development phase from which to have a triumphant launch.
The development phase of your business strategy should be as meticulous as possible before you go live with your website. The more safe and sound the multiple divisions of your company existence are themore success you’ll maintain.
Your Business Design
Developing a design for your business that augments your image and reinforces your web presence is critical to the success of your business. Your aim is to create a design for your company that you can use across the board: advertising, branding, e-commerce, and web distinction.
The final result of the design procedure is the level transition between all facets of your company exposure to your customers. You want a design that is outstanding and recognizable, and that suggests confidence andreliance from your customers.
There are several strategies that you need to build up in order to accomplish a successful design, design strategy and the design itself.
Design strategies include:
• Logo and company identity. Devise a company logo that is introspective of the image you want to portray to your customers.
• Web design. Develop a web design that is revealing, simple to navigate, and impressive to visitors.
• Successful e-commerce. Create an encouraging and easy ecommerce experience for your customers.
Design strategies include:
• Simple Design. Create a design that is uncomplicated and crisp for ease of recognition.
• Bold. Your design should be daring and clear-cut about the statement you want to make yet simple enough to lure customers to involve themselves in your web pages.
• Interactive. The design of your company should be completely interactive linking the visual communication with your customers and your web presence.
Once you expand your company design you’ll soon see a noteworthy return on the investments that you’ve made, as you reach customers and build up your place among the competition. Design is all about reaching your customers and interacting with them in a way that gets their consideration so they don’t forget who you are.
Make sure that you have strategies in place that apply successful and affirmative branding for your business. Some strategies that you should keep in mind include
(1) having clear and accurate goals, and know what it is that your company stands for,
(2) have a mission announcement thatis strong and definite so that you know exactly where your business is going and how you want to get there,
(3) be single-minded and unvarying in the way you deal with your customers so that they know what they can expect each time that do business with you, and
(4) remember that branding is all about reaching your customers and staying in contact with
them. The bottom line is that branding allows you to sell your products or services to customers in a way that makes you stand out from the crowd of competitors that are each looking for their share of Internet business.
Your Internet Image: When you’re developing a company representation it means that you’ll be creating a “character” for your company that customers can recognize with and want to do business with. The individuality of your company will be a blend of many things, such as the
facts of your business, the aims of your business, the style of advertising that you choose to use, and the history of your business. All of these basics will tie together to leave a lasting sense on your customers that can make the difference between the success of your business or its failure.
You want to leave a affirmative and lasting impression on the public and your potential customers. Many large and flourishing companies have worked hard to develop their company image. Part of this illustration is having an image, or brand, that customers can recognize.
Developing your company representation means that you need to identify many parts of your business that include:
• Knowing just who your target market is and how to reach them.
• Developing a company image that is constant and revolves around your target market.
The development of your website design is one of the most central phases of your tactics to establish your position in the market. Without a strong and constructive design you fail to reach the customers necessary or your achievements. The development phase consists of several
phases that include:
• Final review of website design.
• Branding
• Development of specific business divisions, such as e-commerceand website.
• Testing
• Taking your website live
There are specific partitions that need to be developed before your web existence and business strategy is ready to go live on the Internet. Once these partitions have been developed your company is ready to reach your customers and secure your position among your competition.
Partitions that need to be developed require unique techniques.
Website development: Develop a web presence that is based on yourbusiness branding and design. The combination of all three elements will reinforce your online business strength: branding, design, and website development.
E-commerce development: A constructive and easy e-commerce experience is significant for capturing the confidence and self-assurance of your customers. This includes all aspects of e-commerce: product database, product display, security, and shopping cart.
Marketing strategy: The advancement phase is the prelude to your marketing strategy. Marketing requires a strong and solid development phase from which to have a triumphant launch.
The development phase of your business strategy should be as meticulous as possible before you go live with your website. The more safe and sound the multiple divisions of your company existence are themore success you’ll maintain.
Your Business Design
Developing a design for your business that augments your image and reinforces your web presence is critical to the success of your business. Your aim is to create a design for your company that you can use across the board: advertising, branding, e-commerce, and web distinction.
The final result of the design procedure is the level transition between all facets of your company exposure to your customers. You want a design that is outstanding and recognizable, and that suggests confidence andreliance from your customers.
There are several strategies that you need to build up in order to accomplish a successful design, design strategy and the design itself.
Design strategies include:
• Logo and company identity. Devise a company logo that is introspective of the image you want to portray to your customers.
• Web design. Develop a web design that is revealing, simple to navigate, and impressive to visitors.
• Successful e-commerce. Create an encouraging and easy ecommerce experience for your customers.
Design strategies include:
• Simple Design. Create a design that is uncomplicated and crisp for ease of recognition.
• Bold. Your design should be daring and clear-cut about the statement you want to make yet simple enough to lure customers to involve themselves in your web pages.
• Interactive. The design of your company should be completely interactive linking the visual communication with your customers and your web presence.
Once you expand your company design you’ll soon see a noteworthy return on the investments that you’ve made, as you reach customers and build up your place among the competition. Design is all about reaching your customers and interacting with them in a way that gets their consideration so they don’t forget who you are.
Make sure that you have strategies in place that apply successful and affirmative branding for your business. Some strategies that you should keep in mind include
(1) having clear and accurate goals, and know what it is that your company stands for,
(2) have a mission announcement thatis strong and definite so that you know exactly where your business is going and how you want to get there,
(3) be single-minded and unvarying in the way you deal with your customers so that they know what they can expect each time that do business with you, and
(4) remember that branding is all about reaching your customers and staying in contact with
them. The bottom line is that branding allows you to sell your products or services to customers in a way that makes you stand out from the crowd of competitors that are each looking for their share of Internet business.
Your Internet Image: When you’re developing a company representation it means that you’ll be creating a “character” for your company that customers can recognize with and want to do business with. The individuality of your company will be a blend of many things, such as the
facts of your business, the aims of your business, the style of advertising that you choose to use, and the history of your business. All of these basics will tie together to leave a lasting sense on your customers that can make the difference between the success of your business or its failure.
You want to leave a affirmative and lasting impression on the public and your potential customers. Many large and flourishing companies have worked hard to develop their company image. Part of this illustration is having an image, or brand, that customers can recognize.
Developing your company representation means that you need to identify many parts of your business that include:
• Knowing just who your target market is and how to reach them.
• Developing a company image that is constant and revolves around your target market.
Tenth Chapter (10th)
Forgetting about SEO
Far too many Internet websites rely on content that is based on what is respectively known as “Search Engine Optimization”. And just as many of these websites are coming to realized that SEO is not the greatest way to write content for their website customers and potential customers that is going to get them the attention that they want to bring to their online business.
Successful Branding
Successful branding is all about one thing: acknowledgment from your customers. When your customers can recognize your product or service, and detach you from your competition, you’ve already taken the first step towards grabbing their notice. Branding uses several methods to ensure that your name is out there at the top and that your customers can pick you out from the crowd. Branding has one goal: to gain the confidence of your customers so that they stand by you.
You want to develop branding for your online business that sends a clear meaning in one straightforward package. And you want that brand identification to be an expression of your business and personal style.
There are several methods that you can include into your branding strategy to gain recognition for your company.
There are several different techniques of branding that you’ll want to consider when you’re developing website pages so that they are readable and easily understandable by all your web visitors:
• Visual communication. Create a company logo which is displayed on your packaging and the visual communication you use with your customers. This includes brochures, business cards,
catalogues, stationary letterheads, and other marketing media.
• Creative packaging. Develop packaging for your products that is specific and outstanding to customers.
• Beneficial ad campaigns. Take advantage of all media exposure by positively and importantly boosting your public profile.
The approach for successful branding is to keep it simple so that probable customers aren’t put off by the audacity of your logo. The strategy for successful branding includes:
• Develop a strong mission statement. Know exactly where your company is going and how you want to get there.
• Define company goals. Be clear on what your business goals are.
• Branding is for your customers. Branding is all about your customers and not about what you sell.
• Dependable marketing tactics. Customers want reliability and simplicity when they identify your product or service.
Branding is all about identification for your company and not just the products or services that you sell.
The end result of successful branding is being able to sell your products or services along with positive recognition from your customers. It’s this positive recognition and obligation to your business that develops the strong relationship that you have with your customers and creates profits.
There are many companies both on and off the Internet that use branding successfully so that you can easily recognize them and so that they are a bigger name than their competition. These names have become trusted among consumers throughout the world. With so much business action that is now found on the Internet more online businesses are using branding to have their customers find them and remember them. When it comes to your own online business you need to learn how to use branding in such a way that your service or product stands out among the
many Internet websites that are all vying for attention and customers.
Branding is a mixture of inspiration and the type of connection that you’re going to have with your customers. The resourceful part of branding is all about the logo (or other branding that you choose to use) and the way that you market on the Internet, and off the Internet, using this logo. The affiliation part of branding is all about the way you make your customer feel when they arrive at your website. You want your customers to feel that they can trust you, and your product or service, so that they generate a sale for your business. The bottom line is that
branding offline and online is all about:
• How your product, or service, looks whether it’s viewed on your website or on a shelf in your brick and mortar store.
• How your customer feels when they arrive at your website.
• How you deal with customer orders
• The reliability and trust that you earn with your customers using a mixture of branding and successful Internet marketing
Developing your own branding for your business is a key step when it comes to the success of your company. This means that you need to spend value time coming up with the right branding for your products and services.
Market Research
One of the most unbeaten ways that you can find out what customers want to buy, and find out more information about, is to do market studies. When you watch and listen to what it is that customers are interested in, you raise your chances of getting their attention and giving
them the information that they are searching for.
Take some time to carefully check the products and the services that you’re offering on your website or through your website. You should be asking yourself include
(1) what are the rewards and disadvantages to your business of selling or advertising online,
(2) will you take payment online,
(3) what details will you have to consider about shipping your product to customers, and
(4) are you willing to constantly update and keep up your website.
When you have an obvious business idea in mind, and know exactly what it is that you’re selling, you’ll want to find out what other businesses out there offer the same product or service. You might want to talk to potential customers to see how they react to your product.
Find other websites that are related to your business and take some time checking them out. Look at how they endorse and market similar products or services as well as how each website is laid out and navigated. If a similar website uses a shopping cart for online purchases
check it out. See how smoothly the process works and what can be done to perk up the process. Don’t just look at e-commerce sites that are within your own country since customers won’t limit their shopping to those countries where they live. Look at the way other countries handle
e-commerce websites so that you have a broad spectrum of websites to compare yours with.
Here are some things that you should be asking yourself when you’re doing market research for your online business:
• Who are your probable customers?
• What other businesses sell the same products or services?
• Who is going to be your objective market and how are you going to reach them?
• How much will it cost you to market, manufacture, and deliver your product or service?
• Who is your competition?
• How much can you fairly charge for your product or service?
What Are Customers Buying:
There are many ways that you can find out what customers are buying both from online businesses and from brick and mortar businesses. Once you find out what customers are buying you can concentrate your website content and articles on what your
mainstream customers are looking for. Some of the ways that you can find out what people are buying include:
• Check out the malls. Go to a shopping mall and sit for awhile. Make note of the shopping behaviours of those people who are around you.
• Establish what stores have all the action. Watch to see which stores have the most consumer traffic. Take a look inside to see what is being sold, how it is being sold, how much it is selling for, and how the product is being marketed.
• Take a look at advertising and marketing. Although you may not be selling the same items as those stores in the mall you should still a look at what makes these stores stand out among the rest. How are the products grouped together in the store? How is the product being advertised.
• What you find out from brick and mortar stores can be applied to your online business. Learn what works when it comes to advertising online. Find out what is visually appealing for consumers that makes them want to buy that particular product.
Far too many Internet websites rely on content that is based on what is respectively known as “Search Engine Optimization”. And just as many of these websites are coming to realized that SEO is not the greatest way to write content for their website customers and potential customers that is going to get them the attention that they want to bring to their online business.
Successful Branding
Successful branding is all about one thing: acknowledgment from your customers. When your customers can recognize your product or service, and detach you from your competition, you’ve already taken the first step towards grabbing their notice. Branding uses several methods to ensure that your name is out there at the top and that your customers can pick you out from the crowd. Branding has one goal: to gain the confidence of your customers so that they stand by you.
You want to develop branding for your online business that sends a clear meaning in one straightforward package. And you want that brand identification to be an expression of your business and personal style.
There are several methods that you can include into your branding strategy to gain recognition for your company.
There are several different techniques of branding that you’ll want to consider when you’re developing website pages so that they are readable and easily understandable by all your web visitors:
• Visual communication. Create a company logo which is displayed on your packaging and the visual communication you use with your customers. This includes brochures, business cards,
catalogues, stationary letterheads, and other marketing media.
• Creative packaging. Develop packaging for your products that is specific and outstanding to customers.
• Beneficial ad campaigns. Take advantage of all media exposure by positively and importantly boosting your public profile.
The approach for successful branding is to keep it simple so that probable customers aren’t put off by the audacity of your logo. The strategy for successful branding includes:
• Develop a strong mission statement. Know exactly where your company is going and how you want to get there.
• Define company goals. Be clear on what your business goals are.
• Branding is for your customers. Branding is all about your customers and not about what you sell.
• Dependable marketing tactics. Customers want reliability and simplicity when they identify your product or service.
Branding is all about identification for your company and not just the products or services that you sell.
The end result of successful branding is being able to sell your products or services along with positive recognition from your customers. It’s this positive recognition and obligation to your business that develops the strong relationship that you have with your customers and creates profits.
There are many companies both on and off the Internet that use branding successfully so that you can easily recognize them and so that they are a bigger name than their competition. These names have become trusted among consumers throughout the world. With so much business action that is now found on the Internet more online businesses are using branding to have their customers find them and remember them. When it comes to your own online business you need to learn how to use branding in such a way that your service or product stands out among the
many Internet websites that are all vying for attention and customers.
Branding is a mixture of inspiration and the type of connection that you’re going to have with your customers. The resourceful part of branding is all about the logo (or other branding that you choose to use) and the way that you market on the Internet, and off the Internet, using this logo. The affiliation part of branding is all about the way you make your customer feel when they arrive at your website. You want your customers to feel that they can trust you, and your product or service, so that they generate a sale for your business. The bottom line is that
branding offline and online is all about:
• How your product, or service, looks whether it’s viewed on your website or on a shelf in your brick and mortar store.
• How your customer feels when they arrive at your website.
• How you deal with customer orders
• The reliability and trust that you earn with your customers using a mixture of branding and successful Internet marketing
Developing your own branding for your business is a key step when it comes to the success of your company. This means that you need to spend value time coming up with the right branding for your products and services.
Market Research
One of the most unbeaten ways that you can find out what customers want to buy, and find out more information about, is to do market studies. When you watch and listen to what it is that customers are interested in, you raise your chances of getting their attention and giving
them the information that they are searching for.
Take some time to carefully check the products and the services that you’re offering on your website or through your website. You should be asking yourself include
(1) what are the rewards and disadvantages to your business of selling or advertising online,
(2) will you take payment online,
(3) what details will you have to consider about shipping your product to customers, and
(4) are you willing to constantly update and keep up your website.
When you have an obvious business idea in mind, and know exactly what it is that you’re selling, you’ll want to find out what other businesses out there offer the same product or service. You might want to talk to potential customers to see how they react to your product.
Find other websites that are related to your business and take some time checking them out. Look at how they endorse and market similar products or services as well as how each website is laid out and navigated. If a similar website uses a shopping cart for online purchases
check it out. See how smoothly the process works and what can be done to perk up the process. Don’t just look at e-commerce sites that are within your own country since customers won’t limit their shopping to those countries where they live. Look at the way other countries handle
e-commerce websites so that you have a broad spectrum of websites to compare yours with.
Here are some things that you should be asking yourself when you’re doing market research for your online business:
• Who are your probable customers?
• What other businesses sell the same products or services?
• Who is going to be your objective market and how are you going to reach them?
• How much will it cost you to market, manufacture, and deliver your product or service?
• Who is your competition?
• How much can you fairly charge for your product or service?
What Are Customers Buying:
There are many ways that you can find out what customers are buying both from online businesses and from brick and mortar businesses. Once you find out what customers are buying you can concentrate your website content and articles on what your
mainstream customers are looking for. Some of the ways that you can find out what people are buying include:
• Check out the malls. Go to a shopping mall and sit for awhile. Make note of the shopping behaviours of those people who are around you.
• Establish what stores have all the action. Watch to see which stores have the most consumer traffic. Take a look inside to see what is being sold, how it is being sold, how much it is selling for, and how the product is being marketed.
• Take a look at advertising and marketing. Although you may not be selling the same items as those stores in the mall you should still a look at what makes these stores stand out among the rest. How are the products grouped together in the store? How is the product being advertised.
• What you find out from brick and mortar stores can be applied to your online business. Learn what works when it comes to advertising online. Find out what is visually appealing for consumers that makes them want to buy that particular product.
Ninth Chapter (9th)
Building E-mail Lists
A successful online business requires a trusting relationship with your customers. When your customers know that your online business is reliable and honest they’re more likely to buy products or services from you, rather than from your competition. But it’s up to you to let your
customers know that you’re a better choice than your competitor. One way that you can get those important sales is by building up e-mail lists so that you can communicate on a regular basis with your customers.
Never miss an opportunity at communicating with your customers. It’s vital to your online company that you come into contact with as many customers and potential customers as possible so that you increase your contacts and eventually increase your sales.
There is so much competition on the Internet and this is why it’s important that you stand out for your customers. When your customers know that they can rely on you for dependable service, consistent communication, and quality products or services, they will continue to
buy from you time and time again. Your repeat customers will become the mainstay of your business since it’s these repeat customers that refer you to their friends and family, thus bringing you more potential customers.
Opt-in Lists:
An opt-in list is list of people who have specifically asked to receive more information from your business in the form of e-mail, newsletters, or other types of communication. These people will
voluntarily give you their e-mail address to you so that you can communicate with them in the future. Make sure that you build your list of opt-in e-mail addresses so that you can increase the number of customers that you come into contact with.
Online marketing studies show that opt-in e-mailing lists are more successful than other marketing techniques when it comes to sales.
When a potential customers requests more information from your business you know that they already have an interest in the product or service that you’re selling.
So how do you develop your opt-in e-mailing list? One way that you can start building your e-mail list is by having a place on your website where users can leave their e-mail address.
When you have someone’s e-mail address it’s up to you to send them an e-mail that is about the products or services that you’re selling. Some of the e-mail that you might want to send to your e-mail customers include:
• Newsletters with information about the product or service you’re selling, such as information about new products. Newsletters have already been discussed in chapter 5.
• E-zines that have detailed information about what your company sells.
• Discount offers that your send out to only those people on your opt-in list.
The first e-mail that you send out to people on your opt-in list should let them know that they asked to be included on your e-mail list so that they don’t think that they are being spammed. As mentioned before, always give people the option to take themselves off your e-mail list at any time.
This way they feel that they are in control of all communication with you.
Importance of Building Lists
One of the most important rules of online marketing is the need to have a list of opt-in e-mail addresses. The larger your e-mal list the more successful your online business will be. The bottom line is, if you want to have a successful online business you need to have an opt-in e-mail list.
Many online businesses overlook the other benefits of an opt-in list besides the bottom line of profit. Each time someone buys something from you, you need to make the effort of obtaining their e-mail address.
If you don’t get your customer’s contact information you lose all chance of future communication with them. And this may prevent them from buying from you in the future.
Online marketing studies show that successful online businesses think of their opt-in e-mailing list as their most valuable marketing strategy.
Most online businesses keep a back up of their e-mail list so that there is no chance of losing it. Without this e-mail opt-in list your business would lose valuable customer communication which is the backbone of their online success.
The more extensive your e-mail opt-in list is the more advertising you’ll generate for your online business. You’ll have sales opportunities from your e-mail opt-in list that you wouldn’t be able to obtain in any other way. When you regularly stay in touch with your customers you ensure that at least some of them will return to your website for a first purchase or a repeat purchase. E-mail opt-in lists let you communicate with your customers with little or no effort on your part.
Make sure that your online website has opt-in options on every web page.
This way people who read your website have every opportunity to give you their e-mail address for future contact with your company.
A successful online business requires a trusting relationship with your customers. When your customers know that your online business is reliable and honest they’re more likely to buy products or services from you, rather than from your competition. But it’s up to you to let your
customers know that you’re a better choice than your competitor. One way that you can get those important sales is by building up e-mail lists so that you can communicate on a regular basis with your customers.
Never miss an opportunity at communicating with your customers. It’s vital to your online company that you come into contact with as many customers and potential customers as possible so that you increase your contacts and eventually increase your sales.
There is so much competition on the Internet and this is why it’s important that you stand out for your customers. When your customers know that they can rely on you for dependable service, consistent communication, and quality products or services, they will continue to
buy from you time and time again. Your repeat customers will become the mainstay of your business since it’s these repeat customers that refer you to their friends and family, thus bringing you more potential customers.
Opt-in Lists:
An opt-in list is list of people who have specifically asked to receive more information from your business in the form of e-mail, newsletters, or other types of communication. These people will
voluntarily give you their e-mail address to you so that you can communicate with them in the future. Make sure that you build your list of opt-in e-mail addresses so that you can increase the number of customers that you come into contact with.
Online marketing studies show that opt-in e-mailing lists are more successful than other marketing techniques when it comes to sales.
When a potential customers requests more information from your business you know that they already have an interest in the product or service that you’re selling.
So how do you develop your opt-in e-mailing list? One way that you can start building your e-mail list is by having a place on your website where users can leave their e-mail address.
When you have someone’s e-mail address it’s up to you to send them an e-mail that is about the products or services that you’re selling. Some of the e-mail that you might want to send to your e-mail customers include:
• Newsletters with information about the product or service you’re selling, such as information about new products. Newsletters have already been discussed in chapter 5.
• E-zines that have detailed information about what your company sells.
• Discount offers that your send out to only those people on your opt-in list.
The first e-mail that you send out to people on your opt-in list should let them know that they asked to be included on your e-mail list so that they don’t think that they are being spammed. As mentioned before, always give people the option to take themselves off your e-mail list at any time.
This way they feel that they are in control of all communication with you.
Importance of Building Lists
One of the most important rules of online marketing is the need to have a list of opt-in e-mail addresses. The larger your e-mal list the more successful your online business will be. The bottom line is, if you want to have a successful online business you need to have an opt-in e-mail list.
Many online businesses overlook the other benefits of an opt-in list besides the bottom line of profit. Each time someone buys something from you, you need to make the effort of obtaining their e-mail address.
If you don’t get your customer’s contact information you lose all chance of future communication with them. And this may prevent them from buying from you in the future.
Online marketing studies show that successful online businesses think of their opt-in e-mailing list as their most valuable marketing strategy.
Most online businesses keep a back up of their e-mail list so that there is no chance of losing it. Without this e-mail opt-in list your business would lose valuable customer communication which is the backbone of their online success.
The more extensive your e-mail opt-in list is the more advertising you’ll generate for your online business. You’ll have sales opportunities from your e-mail opt-in list that you wouldn’t be able to obtain in any other way. When you regularly stay in touch with your customers you ensure that at least some of them will return to your website for a first purchase or a repeat purchase. E-mail opt-in lists let you communicate with your customers with little or no effort on your part.
Make sure that your online website has opt-in options on every web page.
This way people who read your website have every opportunity to give you their e-mail address for future contact with your company.
Eight Chapter (8th)
Rising to the Top of Search Engines
The most common way for people to access your website is through search engines. And this means that whether you’re selling a product or service, or just want to get some free press about your business, your company website needs to found by the top Internet search engines such as Google and Yahoo!
Keep up with search engines and their technology will be a full time job. However, if your website is well designed, search engines can be your best ally in generating more Internet traffic.
Search Engine Optimization Defined
Search engine optimization, or SEO, is the technique of placing your website so that its ranking increases in search engine databases. You want your website to have a high ranking and be as relevant as possible to a user’s search.
Successful SEO websites use articles and keywords that are based on those words that Internet users type into search engines when they are looking for a particular product or service. As you’re building your website you want to ensure effective keyword placement in all of the
content and in the HTML coding of each web page.
When you submit your website to the most popular search engines you’ll want to make sure that you’re making the most of optimized keywords, as discussed in chapter 2. Your ranking in a search engine directory is closely connected to the quality of your website. If your chosen industry is in a competitive market you need to make sure that you have as many people as possible visit your website so that you get those sales and, in effect, make the most of your online marketing campaign.
The more you understand about how important targeted keywords are the better able you’ll be to find the right marketing methods and solutions for your business.
Optimizing your Website
One of the most important things for you to remember when you’re optimizing your website for search engines is that these engines read text and ignore graphics. This means that you need to focus on the text that is part of your website content.
The Right Keywords:
Internet users will type keyword phrases into the search engine when they want to find a certain product or service. Most users will type about two or three words and then do a search for relevant websites. Before you spend a lot of time optimizing your website you should use a software program to help you determine which keyword phrases get the greatest search volume. This will allow you to focus your efforts on optimizing your website for the right keywords.
Text on your Home Page:
Once you’ve decided which keywords are best for optimizing your website you’ll want to put those keywords and phrases into the content of your website. You’ll want to start by focusing
on the first paragraph on your home page since this is the first thing that most search engines read to determine if your website is relevant to a user’s search. In that first paragraph you’ll want to use as many keywords and key phrases as you can so that your website comes up in a
variety of user searches.
Using HTML Tags:
You’ll need to make sure that you have the right tags in your HTML coding so that it corresponds with the text on your website. Your ranking in search engines will be more solid if you’re consistent with your tags and text.
Submitting Your Website to Search Engines
Registration with search engines, such as MSN, Yahoo, and Google, is crucial if you want to attract people to your website. Before you decide what search engines to submit to, you should do a careful study of what features each engine provides. Some of the features that you should be focused on include
(1) how they promote websites,
(2) what they offer in regards to advertising, and
(3) if they have any other resources available.
There are analyzers available on the Internet that will help you compare search engines. Your online marketing budget should include money and time so that you can find the right search engine for your business.
There are a few important things that you should focus on when it comes to submitting your website to the right search engine. This includes:
• The search engine generator should provide you with automatic updates.
• The registration process should allow you to include the purpose of your business and website.
• Do a quick study to find out where other businesses in your industry are submitting their website.
Your main goal should be to submit your website to as many top search engines as you can so that you get the highest rankings. This will allow your customers and potential customers to find you fast and easily.
Search engine spiders:
A search engine spider is a program that methodically travels the Internet looking for all the web pages that have been recently visited and processing this information in a search engine
so that pages are indexed and downloaded faster by the user. When you overuse keyword and key phrases you risk this being noticed by search engine spiders and having them bypass your web pages for inclusion into the search engine. Do you want to risk being left out of search engines by being guilty of keyword abuse?
Using a high keyword density may seem like a good idea when you first start developing web content for your website but the hazards far outweigh the risks.
Another mistake that many websites make is choosing their keywords and then not putting these keywords into the any of the relevant content on the web pages. Search engine spiders are programmed to actually need to see the keyword used before it can acknowledge it and index the web page. So why waste time coming up with keywords that don’t really have anything to do with what your website is all about only to have search engine spiders overlook your website anyway?
Creating False Web Pages:
One of the most serious mistakes that you can make when you’re developing the website content for your web pages is to provide your customers with information that has absolutely
nothing to do with what you’re selling or advertising on your website. Customers who use the Internet to buy a product or service, or simply to find out more information about what you’re selling, don’t want to arrive at your website pages only to find you’re not selling what your offering.
If customers are searching for stationary (and you include the keyword “stationary” over and over in your website content to push you up into the high rankings of the search engines) they expect to able to read accurate and dependable information on your web pages about this
stationary. If you’re not selling or advertising stationary you should avoid using this keyword to pull traffic to your website. Customers who have been tricked will quickly leave your website to find the information that they are looking for elsewhere.
The bottom line is that keyword driven websites don’t always work. These websites may get high traffic, and search engine ranking that they want, however customers won’t linger to find out what they are really selling. This means a missed opportunity to develop a successful
relationship with customers. Goals for Successful Websites: A quick mention about what your goals should be when you create web pages that are rich with information that customers want to find on the Internet:
One of your main tasks when you have an online business is building up your customer database. You want to have as many customers and potential customers on your list as
you can so that your online marketing strategy reaches a wide range of consumers.
Once you’ve built up a customer database you’ll want to make sure that you start to gather repeat customers. Repeat sales are the backbone of a successful business and for increased sales. One of the ways that you can achieve repeat sales is by generating great communication with your customers. You can accomplish this good communication by using the following:
• Affiliate programs
• Coupons for repeat customers
• Contests
• Newsletters that provide useful information about what you’re selling
• Banner ads
• Discussion groups and forums
• Relationships with associates
• Chatrooms
As mentioned previously you’ll already have a lot of customer information that you can use. This includes data that you’ve collected from previous sales, communication with your customers, and e-mail opt-in lists. You’ll also want to collect the information listed here. But just how do you go about gathering that data? There are several different techniques that you can use to get the data that you need to build successful customer databases.
The most important thing to remember is that you always be honest when you’re getting information from your customers. If you use deceptive means to get the data you risk losing the trust of your customer. If being honest and above board means that you lose some of those opportunities to capture customer information then realize that the pay off will be the trust and respect you earn from these customers, and potential customers, when they realize that you’re doing what you said you would do: asking them to voluntarily to provide you with certain types of information.
The following methods of collecting customer data will help you keep track of sales and profit. This customer data can be found in the following places:
• customer order forms
• warranty card information
• servicing information
• records of returned products
• questionnaires filled out at time of purchase
The above information is very helpful but you’ll need a bit more to build up a successful database that includes wide-ranging customer information. This is where some of the newer techniques of data capturing enter the picture. The Internet has provided you with some
great opportunities to use technology tools to your advantage. Again, keep in mind that technology is a utensil that you can use and not an end to a means.
All this technology means that you can use some very appealing and winning methods for having your customers leave you the information that you need.
There are many ways that you can correspond with your customers once you’ve got their interest:
• weekly newsletters
• automated e-mails, targeting one time customers, referrals, and repeat
• customers
• discount or free product offers to customers
• e-mail postcards
• follow up phone calls
Corresponding with your customers is much simpler after you’ve profiled them and know what they want to see and hear. Database marketing means that you learn as much as you can about your customers and potential customers before sending them any type of messages. Studies
show that random messages sent to all your customers often fails since you’ll be spending a great deal of time and money to reach only a small portion of those customers that feel you have something to say to them directly.
The most common way for people to access your website is through search engines. And this means that whether you’re selling a product or service, or just want to get some free press about your business, your company website needs to found by the top Internet search engines such as Google and Yahoo!
Keep up with search engines and their technology will be a full time job. However, if your website is well designed, search engines can be your best ally in generating more Internet traffic.
Search Engine Optimization Defined
Search engine optimization, or SEO, is the technique of placing your website so that its ranking increases in search engine databases. You want your website to have a high ranking and be as relevant as possible to a user’s search.
Successful SEO websites use articles and keywords that are based on those words that Internet users type into search engines when they are looking for a particular product or service. As you’re building your website you want to ensure effective keyword placement in all of the
content and in the HTML coding of each web page.
When you submit your website to the most popular search engines you’ll want to make sure that you’re making the most of optimized keywords, as discussed in chapter 2. Your ranking in a search engine directory is closely connected to the quality of your website. If your chosen industry is in a competitive market you need to make sure that you have as many people as possible visit your website so that you get those sales and, in effect, make the most of your online marketing campaign.
The more you understand about how important targeted keywords are the better able you’ll be to find the right marketing methods and solutions for your business.
Optimizing your Website
One of the most important things for you to remember when you’re optimizing your website for search engines is that these engines read text and ignore graphics. This means that you need to focus on the text that is part of your website content.
The Right Keywords:
Internet users will type keyword phrases into the search engine when they want to find a certain product or service. Most users will type about two or three words and then do a search for relevant websites. Before you spend a lot of time optimizing your website you should use a software program to help you determine which keyword phrases get the greatest search volume. This will allow you to focus your efforts on optimizing your website for the right keywords.
Text on your Home Page:
Once you’ve decided which keywords are best for optimizing your website you’ll want to put those keywords and phrases into the content of your website. You’ll want to start by focusing
on the first paragraph on your home page since this is the first thing that most search engines read to determine if your website is relevant to a user’s search. In that first paragraph you’ll want to use as many keywords and key phrases as you can so that your website comes up in a
variety of user searches.
Using HTML Tags:
You’ll need to make sure that you have the right tags in your HTML coding so that it corresponds with the text on your website. Your ranking in search engines will be more solid if you’re consistent with your tags and text.
Submitting Your Website to Search Engines
Registration with search engines, such as MSN, Yahoo, and Google, is crucial if you want to attract people to your website. Before you decide what search engines to submit to, you should do a careful study of what features each engine provides. Some of the features that you should be focused on include
(1) how they promote websites,
(2) what they offer in regards to advertising, and
(3) if they have any other resources available.
There are analyzers available on the Internet that will help you compare search engines. Your online marketing budget should include money and time so that you can find the right search engine for your business.
There are a few important things that you should focus on when it comes to submitting your website to the right search engine. This includes:
• The search engine generator should provide you with automatic updates.
• The registration process should allow you to include the purpose of your business and website.
• Do a quick study to find out where other businesses in your industry are submitting their website.
Your main goal should be to submit your website to as many top search engines as you can so that you get the highest rankings. This will allow your customers and potential customers to find you fast and easily.
Search engine spiders:
A search engine spider is a program that methodically travels the Internet looking for all the web pages that have been recently visited and processing this information in a search engine
so that pages are indexed and downloaded faster by the user. When you overuse keyword and key phrases you risk this being noticed by search engine spiders and having them bypass your web pages for inclusion into the search engine. Do you want to risk being left out of search engines by being guilty of keyword abuse?
Using a high keyword density may seem like a good idea when you first start developing web content for your website but the hazards far outweigh the risks.
Another mistake that many websites make is choosing their keywords and then not putting these keywords into the any of the relevant content on the web pages. Search engine spiders are programmed to actually need to see the keyword used before it can acknowledge it and index the web page. So why waste time coming up with keywords that don’t really have anything to do with what your website is all about only to have search engine spiders overlook your website anyway?
Creating False Web Pages:
One of the most serious mistakes that you can make when you’re developing the website content for your web pages is to provide your customers with information that has absolutely
nothing to do with what you’re selling or advertising on your website. Customers who use the Internet to buy a product or service, or simply to find out more information about what you’re selling, don’t want to arrive at your website pages only to find you’re not selling what your offering.
If customers are searching for stationary (and you include the keyword “stationary” over and over in your website content to push you up into the high rankings of the search engines) they expect to able to read accurate and dependable information on your web pages about this
stationary. If you’re not selling or advertising stationary you should avoid using this keyword to pull traffic to your website. Customers who have been tricked will quickly leave your website to find the information that they are looking for elsewhere.
The bottom line is that keyword driven websites don’t always work. These websites may get high traffic, and search engine ranking that they want, however customers won’t linger to find out what they are really selling. This means a missed opportunity to develop a successful
relationship with customers. Goals for Successful Websites: A quick mention about what your goals should be when you create web pages that are rich with information that customers want to find on the Internet:
One of your main tasks when you have an online business is building up your customer database. You want to have as many customers and potential customers on your list as
you can so that your online marketing strategy reaches a wide range of consumers.
Once you’ve built up a customer database you’ll want to make sure that you start to gather repeat customers. Repeat sales are the backbone of a successful business and for increased sales. One of the ways that you can achieve repeat sales is by generating great communication with your customers. You can accomplish this good communication by using the following:
• Affiliate programs
• Coupons for repeat customers
• Contests
• Newsletters that provide useful information about what you’re selling
• Banner ads
• Discussion groups and forums
• Relationships with associates
• Chatrooms
As mentioned previously you’ll already have a lot of customer information that you can use. This includes data that you’ve collected from previous sales, communication with your customers, and e-mail opt-in lists. You’ll also want to collect the information listed here. But just how do you go about gathering that data? There are several different techniques that you can use to get the data that you need to build successful customer databases.
The most important thing to remember is that you always be honest when you’re getting information from your customers. If you use deceptive means to get the data you risk losing the trust of your customer. If being honest and above board means that you lose some of those opportunities to capture customer information then realize that the pay off will be the trust and respect you earn from these customers, and potential customers, when they realize that you’re doing what you said you would do: asking them to voluntarily to provide you with certain types of information.
The following methods of collecting customer data will help you keep track of sales and profit. This customer data can be found in the following places:
• customer order forms
• warranty card information
• servicing information
• records of returned products
• questionnaires filled out at time of purchase
The above information is very helpful but you’ll need a bit more to build up a successful database that includes wide-ranging customer information. This is where some of the newer techniques of data capturing enter the picture. The Internet has provided you with some
great opportunities to use technology tools to your advantage. Again, keep in mind that technology is a utensil that you can use and not an end to a means.
All this technology means that you can use some very appealing and winning methods for having your customers leave you the information that you need.
There are many ways that you can correspond with your customers once you’ve got their interest:
• weekly newsletters
• automated e-mails, targeting one time customers, referrals, and repeat
• customers
• discount or free product offers to customers
• e-mail postcards
• follow up phone calls
Corresponding with your customers is much simpler after you’ve profiled them and know what they want to see and hear. Database marketing means that you learn as much as you can about your customers and potential customers before sending them any type of messages. Studies
show that random messages sent to all your customers often fails since you’ll be spending a great deal of time and money to reach only a small portion of those customers that feel you have something to say to them directly.
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