How To Get Free Advertising By Giving Away Online Content
Giving away content is a powerful way to get free advertising.
For example, give other people permission to use your article
on their web site or in their e-zine. The resource box at the
end of your article acts as an ad. In return, you get free
advertising. It's a win/win situation for both you and the
people that need the extra content.
There are many forms of free content. It could be articles,
reports, news stories, e-books, e-zines, e-mags, virtual e-mail
courses, press releases, web books, etc.
You can take it a step further and make giving away content
an even more powerful way to get free advertising. For
example, give your free e-book to one person and allow them
the rights to also give it away. Do you see what I'm leading
up to? Let's say only 20 people download your e-book. Those
20 people may give away your e-book to 20 more people.
That's a total of 400 people that have seen your ad in the
e-book. And it just keeps multiplying!
If you keep producing free content over a long period of time
it starts building up. Now, take all your free content and
create an online directory. You can use your free content
directory as a web site traffic generator. You can ask people
to add the directory to their web site by linking to yours.
In conclusion, giving away content gives you three powerful
ways to get free advertising. You can submit free content,
allow other people to give away your free content, or have
people link to your web site to give away the free content.
My advice is to take it one step at a time and this system
will bring traffic to your web site over and over for years
to come.
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Tuesday, December 25, 2007
5 Ways Your Business Can Benefit From Online Auctions
5 Ways Your Business Can Benefit From Online Auctions
It seems as if everyone is talking about online auctions. And
why not. There are thousands of online auctions on the
internet with more popping up everyday. People love them
because they can usually find great bargains. Businesses are
now also seeing the benefits of online auctions. Below are
five ways your business can benefit from online auctions.
1. Get Rid Of Excess Inventory
You could sell your excess or discontinued products at an
online auction. Your unsold inventory is doing you no good
sitting around, collecting dust. It's an effective way to make
extra income and it won't be a total loss for your business.
You could even get lucky and make a profit depending
on how much people will bid for your excess inventory.
2. Test Pricing For New Products
An easy way to test new product prices is to see what
people will bid for them at an online auction. First, sell your
product at three different online auctions. Next, calculate
the average selling bid from all three auctions and that will
be your selling price for your new product.
3. Sell Your Products
You can get your product in front of a large audience by
selling it at an online auction. Some of the bigger auction
sites draw over millions of hits a year. The key to being
successful is to sell your product at multiple online auctions
at the same time. Let's say you sold one product a day
from just one auction site. If you sell your product at one
hundred online auction sites that would be one hundred sales
a day!
4. Start Your Own Online Auction
Drive traffic to your web site by starting your own online
auction. People will visit your web site to find bargains
and to sell their own products. You will get plenty of
repeat visitors from people rebidding on products and
adding new products to sell. You could also charge other
businesses to advertise on your web site.
5. Lower Your Business Costs
You can find lower prices on business supplies and
equipment at online auctions. I'm not saying all the time, but
before you go pay retail for a new printer try bidding on
one first. A company may be selling them at a lower price
at an online auction because they have excess inventory.
It seems as if everyone is talking about online auctions. And
why not. There are thousands of online auctions on the
internet with more popping up everyday. People love them
because they can usually find great bargains. Businesses are
now also seeing the benefits of online auctions. Below are
five ways your business can benefit from online auctions.
1. Get Rid Of Excess Inventory
You could sell your excess or discontinued products at an
online auction. Your unsold inventory is doing you no good
sitting around, collecting dust. It's an effective way to make
extra income and it won't be a total loss for your business.
You could even get lucky and make a profit depending
on how much people will bid for your excess inventory.
2. Test Pricing For New Products
An easy way to test new product prices is to see what
people will bid for them at an online auction. First, sell your
product at three different online auctions. Next, calculate
the average selling bid from all three auctions and that will
be your selling price for your new product.
3. Sell Your Products
You can get your product in front of a large audience by
selling it at an online auction. Some of the bigger auction
sites draw over millions of hits a year. The key to being
successful is to sell your product at multiple online auctions
at the same time. Let's say you sold one product a day
from just one auction site. If you sell your product at one
hundred online auction sites that would be one hundred sales
a day!
4. Start Your Own Online Auction
Drive traffic to your web site by starting your own online
auction. People will visit your web site to find bargains
and to sell their own products. You will get plenty of
repeat visitors from people rebidding on products and
adding new products to sell. You could also charge other
businesses to advertise on your web site.
5. Lower Your Business Costs
You can find lower prices on business supplies and
equipment at online auctions. I'm not saying all the time, but
before you go pay retail for a new printer try bidding on
one first. A company may be selling them at a lower price
at an online auction because they have excess inventory.
5 Quick Ways To Increase Your E-zine's Subscriber Base
5 Quick Ways To Increase Your E-zine's Subscriber Base
1. Give Incentives
Give people an incentive to subscribe to your e-zine. Offer
them a freebie if they subscribe. It could be a free e-book,
free report, free advertising, etc. Make sure the freebie will
attract your target audience.
2. Joint Venture
Joint venture with a similar e-zine. Combine your subscriber
bases together and publish one e-zine. Edit and publish
each issue together. You both will be promoting the e-zine
which means more subscribers.
3. Allow Archiving
Allow your subscribers to archive back issues of your
e-zine on their web site. They may need content for their
web site. If people visit their web site and like your e-zine,
they will subscribe.
4. Form An E-zine Ring
Form an e-zine ring. Team up with 4 to 10 similar e-zines.
All the publishers would agree to list each others e-zine
name and subscribing information in every issue. You could
call this section "Other Free E-zines You Might Enjoy"
5. Ask Subscribers
Ask subscribers to forward your e-zine to close friends,
family, or associates. If they enjoy your e-zine, they will
subscribe. It's almost like your subscribers are endorsing
your e-zine.
1. Give Incentives
Give people an incentive to subscribe to your e-zine. Offer
them a freebie if they subscribe. It could be a free e-book,
free report, free advertising, etc. Make sure the freebie will
attract your target audience.
2. Joint Venture
Joint venture with a similar e-zine. Combine your subscriber
bases together and publish one e-zine. Edit and publish
each issue together. You both will be promoting the e-zine
which means more subscribers.
3. Allow Archiving
Allow your subscribers to archive back issues of your
e-zine on their web site. They may need content for their
web site. If people visit their web site and like your e-zine,
they will subscribe.
4. Form An E-zine Ring
Form an e-zine ring. Team up with 4 to 10 similar e-zines.
All the publishers would agree to list each others e-zine
name and subscribing information in every issue. You could
call this section "Other Free E-zines You Might Enjoy"
5. Ask Subscribers
Ask subscribers to forward your e-zine to close friends,
family, or associates. If they enjoy your e-zine, they will
subscribe. It's almost like your subscribers are endorsing
your e-zine.
3 Clever Ways To Promote Your Online Business
3 Clever Ways To Promote Your Online Business
1. Electronic Catalog Marketing
Create a catalog of products or services in e-book or auto
responder form. Give the catalog away for free to your
web site visitors. Ask other web sites, that aren't in direct
competition with your business, if they would like to add
their products or services to the catalog. If they do, just ask
that in return they either link to your web site, run your
promotional ad in their e-zine or place your banner ad on
their web site for a set period of time. You could ask them
to also give away the free catalog because you would
already have your ad(s) in the catalog. Since you created
and compiled the catalog place your ad or sponsor ad at the
top or title page of the catalog. This technique will quickly
multiply your advertising.
2. Donate Your Publishing
Donate to libraries. There are thousands of school, college
and local libraries all over the United States and world.
Millions of people visit libraries everyday. Why not donate
your e-mail newsletter to them. You can find a huge list of
libraries on online yellow page web sites. Contact the library
by mail, phone or e-mail. Tell them you would like to donate
a free subscription of your e-mail newsletter. If they accept
find out if they want it sent by mail in print form or by e-mail
so they can print out the newsletter. You could also donate
your books, audio tapes, video's, booklets, etc. If you have
an e-book you could put it on disk or CD-ROM and donate
it. Just have your business ad included in the material you
donate.
3. Online Community Marketing
Create a popular online discussion board. Reward people
points for every message posted on your discussion board.
Let's say you reward each person 25 points for each
posting. You could give them a free product or service for
500 points which would add up to 20 postings on your board
from that one person. Just keep track of points for each
person that posts on your message board. This could also
work for e-mail discussion lists. Just post your promotional
ad at the top of your discussion board page. Everyone that
visits your discussion board will see your ad.
1. Electronic Catalog Marketing
Create a catalog of products or services in e-book or auto
responder form. Give the catalog away for free to your
web site visitors. Ask other web sites, that aren't in direct
competition with your business, if they would like to add
their products or services to the catalog. If they do, just ask
that in return they either link to your web site, run your
promotional ad in their e-zine or place your banner ad on
their web site for a set period of time. You could ask them
to also give away the free catalog because you would
already have your ad(s) in the catalog. Since you created
and compiled the catalog place your ad or sponsor ad at the
top or title page of the catalog. This technique will quickly
multiply your advertising.
2. Donate Your Publishing
Donate to libraries. There are thousands of school, college
and local libraries all over the United States and world.
Millions of people visit libraries everyday. Why not donate
your e-mail newsletter to them. You can find a huge list of
libraries on online yellow page web sites. Contact the library
by mail, phone or e-mail. Tell them you would like to donate
a free subscription of your e-mail newsletter. If they accept
find out if they want it sent by mail in print form or by e-mail
so they can print out the newsletter. You could also donate
your books, audio tapes, video's, booklets, etc. If you have
an e-book you could put it on disk or CD-ROM and donate
it. Just have your business ad included in the material you
donate.
3. Online Community Marketing
Create a popular online discussion board. Reward people
points for every message posted on your discussion board.
Let's say you reward each person 25 points for each
posting. You could give them a free product or service for
500 points which would add up to 20 postings on your board
from that one person. Just keep track of points for each
person that posts on your message board. This could also
work for e-mail discussion lists. Just post your promotional
ad at the top of your discussion board page. Everyone that
visits your discussion board will see your ad.
10 Nifty Ways To Prolong Your Visitor's Stay
10 Nifty Ways To Prolong Your Visitor's Stay
1. Offer a free ebook that's published right on your
web site. They would have to stay at your web site
to read it.
2. Give your visitors a different free bonus for each
link they click-through on your web site. Example:
"If you click on this link you'll get a FREE course!"
3. Make your content into a story format. They will
want to keep reading to find out what happens at
the end of the story.
4. Offer a search option on your web site. People
will stay longer because it gives them the option of
searching through your web site using keywords.
5. Provide a chat room on your web site. They will
want to chat with other people that are interested in
the subject.
6. Write your content so it attracts their five senses.
Use plenty of adjectives. The will stay focused on
your web site and block out other distractions.
7. Add a "FAQ - Frequently Ask Questions" part
on your web site. People won't email you a question
and leave. They will stay to find out the answer.
8. Offer easy navigation. People will leave quicker
if they have a hard time finding what they're looking
for. Don't get them lost or they will leave.
9. Give them plenty of things to do at your web site.
Allow them to submit classified ads, play interactive
games, add their link, sign your guest book, etc.
10. Offer free online tools they can use right at your
web site. It could be a search engine submitter, ad
or letter templates, ebook compiler, etc.
1. Offer a free ebook that's published right on your
web site. They would have to stay at your web site
to read it.
2. Give your visitors a different free bonus for each
link they click-through on your web site. Example:
"If you click on this link you'll get a FREE course!"
3. Make your content into a story format. They will
want to keep reading to find out what happens at
the end of the story.
4. Offer a search option on your web site. People
will stay longer because it gives them the option of
searching through your web site using keywords.
5. Provide a chat room on your web site. They will
want to chat with other people that are interested in
the subject.
6. Write your content so it attracts their five senses.
Use plenty of adjectives. The will stay focused on
your web site and block out other distractions.
7. Add a "FAQ - Frequently Ask Questions" part
on your web site. People won't email you a question
and leave. They will stay to find out the answer.
8. Offer easy navigation. People will leave quicker
if they have a hard time finding what they're looking
for. Don't get them lost or they will leave.
9. Give them plenty of things to do at your web site.
Allow them to submit classified ads, play interactive
games, add their link, sign your guest book, etc.
10. Offer free online tools they can use right at your
web site. It could be a search engine submitter, ad
or letter templates, ebook compiler, etc.
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