20 Ways To Increase Your Traffic And Sales
Using Free Follow-Up Autoresponder Courses
An autoresponder course is a group of articles or
information set up to be sent out separately over a
set period of time by e-mail. People just e-mail your
autoresponder to receive the free course and it is
sent out automatically over time. You can find free
follow-up autoresponders to use by typing it into any
search engine. Below are ten ways to use them to
increase your traffic and sales.
1. Offer your course as a free bonus for purchasing
one of your main products or services. People will
buy your products quicker when you offer a bonus.
2. When you write and give away a free course you
will become known as an expert. This'll gain people's
trust and they will buy your main product quicker.
3. Allow others to add your free course to their own
product packages. Their customers will see your ad
when they purchase.
4. People love to get freebies. A free autoresponder
course is perfect. They will visit your web site to
get the free valuable information.
5. Allow people to receive your course for free, if
they give you the e-mail addresses of 3 to 5 friends
or associates that would be interested.
6. Allow other people to give away your free course
This will increase the number of people that will see
your ad in the course.
7. You could trade advertising space in your course
for other forms of advertising. It could be banner ads,
e-zine ads, web site ads, etc.
8. Gain new leads by having people sign up and give
you their contact info before they can receive your
autoresponder course.
9. Give away the autoresponder course as a free gift
to your current customers as a way of letting them
know you appreciate their business.
10. Give away the course to people that join your
affiliate program. This will increase the number of
people that sign-up.
11. Make money selling advertising space in your
course. You could charge for small classified ads or
sponsor ads.
12. Get free advertising by submitting your course to
freebie web sites. This will increase the number of
people that will see your ads in the course.
13. Make money by selling the reprint rights to those
people that would like to sell the course. You could
make more money by selling the master rights.
14. Hold a contest on your web site so people could
win your course. You will get free advertising when
you submit your contest to free contest directories.
15. You'll gain valuable referrals from people telling
others about your course. Word of mouth advertising
can be very effective.
16. Make money cross promoting your course with
other people's products or services. This technique
will double your marketing effort
17. Increase your e-zine subscribers by giving your
course to people that subscribe to your e-zine. This'll
give people an incentive to subscribe.
18. Allow your affiliates to use the free course as a
promotional tool for your product. Each lesson could
include their affiliate link.
19. Promote other businesses affiliate programs you
join with your free autoresponder course. Include a
different affiliate link on each lesson.
20. Advertise a different product or service on each
lesson. If you only have one, use different emotional
response ads on each lesson.
Search Engine
Custom Search
Monday, February 25, 2008
10 Ways To Shift Your Sales Into Overdrive
10 Ways To Shift Your Sales Into Overdrive
1. Publish testimonials for your free stuff. It would
increase their value and if they're viral marketing
tools, you'll have more people giving them away.
2. Give your visitors a good time so they will visit
your web site again. Use a few jokes, humorous
graphics and funny stories.
3. Make money from web sites that don't have an
affiliate program, by doing a joint venture. Set up
the affiliate program through a third party for them.
4. Build rapport with your potential customers by
teaching them something new. Provide them with
free ebooks, articles, tips, courses, etc.
5. Allow your visitors to collect things from your
web site so they will stop back again and again.
It could be a series of software, ebooks or articles.
6. Keep each page of your web site consistent or
similar. Use similar text fonts, colors, graphics
and background on every page.
7. Build a popular directory of freebies. It will draw
tons of traffic to your web site and you can request
that submitters place your link on their web site.
8. Create traffic generators that people can add to
their site without doing all the work. It can be an
article directory, freebie directory, web tool, etc.
9. Challenge your visitors to buy your product or
service. People love a good challenge. Tell them
if they can find a flaw you'll give them a refund.
10. Form a strategic alliance with other related but
non-competing businesses. You'll be able to beat
your competition by selling to a larger audience.
1. Publish testimonials for your free stuff. It would
increase their value and if they're viral marketing
tools, you'll have more people giving them away.
2. Give your visitors a good time so they will visit
your web site again. Use a few jokes, humorous
graphics and funny stories.
3. Make money from web sites that don't have an
affiliate program, by doing a joint venture. Set up
the affiliate program through a third party for them.
4. Build rapport with your potential customers by
teaching them something new. Provide them with
free ebooks, articles, tips, courses, etc.
5. Allow your visitors to collect things from your
web site so they will stop back again and again.
It could be a series of software, ebooks or articles.
6. Keep each page of your web site consistent or
similar. Use similar text fonts, colors, graphics
and background on every page.
7. Build a popular directory of freebies. It will draw
tons of traffic to your web site and you can request
that submitters place your link on their web site.
8. Create traffic generators that people can add to
their site without doing all the work. It can be an
article directory, freebie directory, web tool, etc.
9. Challenge your visitors to buy your product or
service. People love a good challenge. Tell them
if they can find a flaw you'll give them a refund.
10. Form a strategic alliance with other related but
non-competing businesses. You'll be able to beat
your competition by selling to a larger audience.
10 Reasons To Sell A Fee Based Subscription Ezine
10 Reasons To Sell A Fee Based Subscription Ezine
1. You will create residual income. For example, if
you charge a monthly subscription fee, you will get
recurring income every month.
2. You won't have to spend all your time marketing
to gain new subscribers. Just get and keep enough
subscribers to reach your monthly income goal.
3. You can figure how many subscribers it'll take
to meet your income goal. Note on your ad that
you'll only accept a limited number of subscribers.
4. You won't have any shipping or materials costs
like offline subscription publications. You'll just
have your internet access and web site expenses.
5. You can sell back end or upsell products inside a
fee based subscription ezine. It could be your own
products or affiliate programs you've joined.
6. You can start an affiliate program that will give
people residual commission. People will want to join
because it's residual instead of one time sales.
7. You could publish a free ezine and allow people
to upgrade to your fee based ezine. If they like your
free one, they'll likely subscribe to your paid ezine.
8. Your ad copy automatically builds itself into an
order pulling machine. Each issue you archive gives
you new benefits to add to your sales letter.
9. You could transform your fee based content into
another product to sell. It could be an ebook, video,
audio book, report, book, etc.
10. You could become known as an expert on the
topic of your fee based ezine. You may get hired
by other businesses to do speaking engagements.
1. You will create residual income. For example, if
you charge a monthly subscription fee, you will get
recurring income every month.
2. You won't have to spend all your time marketing
to gain new subscribers. Just get and keep enough
subscribers to reach your monthly income goal.
3. You can figure how many subscribers it'll take
to meet your income goal. Note on your ad that
you'll only accept a limited number of subscribers.
4. You won't have any shipping or materials costs
like offline subscription publications. You'll just
have your internet access and web site expenses.
5. You can sell back end or upsell products inside a
fee based subscription ezine. It could be your own
products or affiliate programs you've joined.
6. You can start an affiliate program that will give
people residual commission. People will want to join
because it's residual instead of one time sales.
7. You could publish a free ezine and allow people
to upgrade to your fee based ezine. If they like your
free one, they'll likely subscribe to your paid ezine.
8. Your ad copy automatically builds itself into an
order pulling machine. Each issue you archive gives
you new benefits to add to your sales letter.
9. You could transform your fee based content into
another product to sell. It could be an ebook, video,
audio book, report, book, etc.
10. You could become known as an expert on the
topic of your fee based ezine. You may get hired
by other businesses to do speaking engagements.
Tuesday, February 19, 2008
10 Rarely Used Ways To Upgrade Your Ad
10 Rarely Used Ways To Upgrade Your Ad
1. Tell your potential customers special events your
business has sponsored. It could be charities, fund
raisers, charity auctions, etc.
2. Tell your potential customers about any mergers
or joint ventures with other reputable organizations
or businesses they would recognize.
3. Tell your potential customers some valuable info.
This will create rapport with them. It could be tips,
a how-to excerpt, etc.
4. Tell your potential customers about reviews of
special events your business attended. It could be
trade shows, seminars or conferences.
5. Tell your potential customers stories about your
customer service. It could be how you help a new
customer, an award you won, etc.
6. Tell your potential customers stories about your
employees. It could be about why they like to work
for you, their personal profile, etc.
7. Tell your potential customers about milestones
and goals your business has achieved. It could be
a sales goal, customers served goal, etc.
8. Tell your potential customers about innovations
your business has discovered. It could be inventions,
new technologies, patents, new products, etc.
9. Tell your potential customers the things you have
done to improve your product. It could be lighter,
faster, heavier, slower, etc.
10. Tell your potential customers a little history or
past information about your business. It could be
how it started, how you got the product idea, etc.
1. Tell your potential customers special events your
business has sponsored. It could be charities, fund
raisers, charity auctions, etc.
2. Tell your potential customers about any mergers
or joint ventures with other reputable organizations
or businesses they would recognize.
3. Tell your potential customers some valuable info.
This will create rapport with them. It could be tips,
a how-to excerpt, etc.
4. Tell your potential customers about reviews of
special events your business attended. It could be
trade shows, seminars or conferences.
5. Tell your potential customers stories about your
customer service. It could be how you help a new
customer, an award you won, etc.
6. Tell your potential customers stories about your
employees. It could be about why they like to work
for you, their personal profile, etc.
7. Tell your potential customers about milestones
and goals your business has achieved. It could be
a sales goal, customers served goal, etc.
8. Tell your potential customers about innovations
your business has discovered. It could be inventions,
new technologies, patents, new products, etc.
9. Tell your potential customers the things you have
done to improve your product. It could be lighter,
faster, heavier, slower, etc.
10. Tell your potential customers a little history or
past information about your business. It could be
how it started, how you got the product idea, etc.
10 Ways To Maintain Profits In A Slow Economy
10 Ways To Maintain Profits In A Slow Economy
1. Sell more back end products to your existing
customer base. You already created rapport, trust
and proved your credibility to them.
2. Make it a practice to up sell to new and existing
customers. After they decide to buy one product,
offer them another product.
3. Cross promote your products and services with
other businesses that aren't competition. You will
reach a wider audience at less cost.
4. Create joint venture deals with other businesses.
You can expand your product line and target other
profitable markets at a lower cost.
5. Start an affiliate program for your business. You
will be able to spend less profits on risk advertising
and spend more money on guaranteed sales.
6. Trade advertising with other businesses to save
revenue. You could trade e-zine ads, banners ads,
links, print ads, etc.
7. Out source part of your workload. This can save
on employee costs, equipment costs, taxation costs,
expansion costs, etc.
8. Add low cost bonuses to your offer that have a
high perceived value. It could be ebooks, members
only sites, consulting, e-reports, etc.
9. Use viral marketing to promote your business on
the internet. Give away free stuff with your ad copy
include on it so others can give it away.
10. Follow up with all your prospects. You can use
a free e-zine, a follow-up autoresponder, an update
or reminder list, etc.
1. Sell more back end products to your existing
customer base. You already created rapport, trust
and proved your credibility to them.
2. Make it a practice to up sell to new and existing
customers. After they decide to buy one product,
offer them another product.
3. Cross promote your products and services with
other businesses that aren't competition. You will
reach a wider audience at less cost.
4. Create joint venture deals with other businesses.
You can expand your product line and target other
profitable markets at a lower cost.
5. Start an affiliate program for your business. You
will be able to spend less profits on risk advertising
and spend more money on guaranteed sales.
6. Trade advertising with other businesses to save
revenue. You could trade e-zine ads, banners ads,
links, print ads, etc.
7. Out source part of your workload. This can save
on employee costs, equipment costs, taxation costs,
expansion costs, etc.
8. Add low cost bonuses to your offer that have a
high perceived value. It could be ebooks, members
only sites, consulting, e-reports, etc.
9. Use viral marketing to promote your business on
the internet. Give away free stuff with your ad copy
include on it so others can give it away.
10. Follow up with all your prospects. You can use
a free e-zine, a follow-up autoresponder, an update
or reminder list, etc.
Top 10 Ways To Raise Your Site In Google
Top 10 Ways To Raise Your Site In Google
This isn't a manipulation game—Google absolutely hates that game and will punish you for it—which is perhaps what the darker element of the SEO world sells. Good, in-bounds SEO is made up of smart, user-and-search-engine friendly techniques. Think of SEO as a performance-enhancing drug—one that won't get you kicked out of baseball.
That being said, there are tons of things webmasters can do to help their sites perform better in search, so this list is not by a long shot finished. It is, though, what we think are the top ten strategies for better search engine—and by "search engine" I mean "Google" – placement.
1. Title tags
Listed by others as one of the Big Three (tags, links, and text), we're putting title tags at the top. The words in the title tag appear in the link that pops up in the search result. This is where you tell the search engine (and the would-be visitor) as succinctly as possible what needs to be known: company or publication name; relevant, targeted keyword or keyword phrase taken from the text of the page. Each page should have a title tag as Google ranks each page individually, not the site in its entirety.
2. Content
The order of the Big Three is very debatable, but really they work as parts of the whole; not one of them can be left out if the machine is to work properly. In this case, you probably understand that content should be quality, however that is defined, but it should also be rich in the keywords you are targeting to drive search traffic. That doesn't mean just throwing them in there like you're cooking up a pot of SEO gumbo, though. Keyword use and keyword variation should natural and not overstuffed. For the visual text part of the page, focus on working in the relevant words and phrases you want people to find you for.
3. Quality Links
Or more specifically, backlinks, links to your site from outside sources. Links are your letters of recommendation. If nobody's recommending you, or the recommendations seem phony, then it won't work. Authority links are weighted most heavily, of course, so try to get industry-related authority sites to link to your site.
Convert visitors with Google Analytics - free
4. Quantity Links
Authority (high quality) links are by nature more difficult to get, so you'll have to start somewhere else unless you already have the brand recognition you need from square one. Many SEOers propose "link-swaps" to each other and it used to be common trade to buy and sell links. But as Google demonstrated last Fall, you can't buy Google's love that way. In fact, you'll get the opposite of love. So, try to get as many links as you can from industry peers the good old-fashioned way – by promoting. Submit links to respected directories like DMOZ and Yahoo, as well. A large burst of low-quality, non-authoritative, or bad-neighborhood links, though, can do a lot more harm than good; so keep things natural.
5. URL
The importance of the URL is often debated, but one argument seems to make more sense than the others. Search engines don't like too many parameters in the URL (easy to confuse the spiders with & and ?) and people can't read those long URLs and tell what they mean at a glance either. The people aspect here is especially important, because they're the ones clicking and they need to understand where a link leads them at a millisecond glance. Lesson: keywords in the URL are a good idea.
6. Spider Food
Search spiders eat HTML, not Flash. They eat text, not pictures. Make the spiders happy with HTML and lots of text to eat.
7. Site Architecture
There's a lot to consider here, but the goal is creating a site spiders can easily access, a site that tells them where to go and what to index. Sitemaps are vital for this purpose, as is proper use of Robots.txt. Just this week, Google's Webmaster Trends Analyst Susan Moskwa posted 7 must-read Webmaster Central blog posts about these very topics.
8. Frequently Updated Content
You could start a site, slap some content on it, and let it sit there in cyber space. It'll be indexed, most likely. But you really expand your credibility as a devoted, relevant source if you update regularly. In addition to spiders, it gives people a reason to come back, too.
9. Start a Blog
A great way to establish yourself as an authority voice on the Internet is to start a blog about the industry you're in. Maintaining a blog means another entry point with regularly updated content that eventually with some authority helps pull up the main site via targeted links to the site, or specific pages within the site. It's not a spam blog, which will be zapped eventually, if there's useful content on it and legitimate linking.
10. Don't Forget Humans
This is so important, it probably should be higher up on the list. There's an art to designing a site that is friendly to both Google crawlers and the people you ultimately want to convert. Without people, what's the point? So first design for them, and then tweak to please the spiders, not the other way around. Jakob Nielsen is a usability guru you'll want to check out. He's been telling people how make user-centric websites since web directories were still phonebooks—you know, on paper.
This isn't a manipulation game—Google absolutely hates that game and will punish you for it—which is perhaps what the darker element of the SEO world sells. Good, in-bounds SEO is made up of smart, user-and-search-engine friendly techniques. Think of SEO as a performance-enhancing drug—one that won't get you kicked out of baseball.
That being said, there are tons of things webmasters can do to help their sites perform better in search, so this list is not by a long shot finished. It is, though, what we think are the top ten strategies for better search engine—and by "search engine" I mean "Google" – placement.
1. Title tags
Listed by others as one of the Big Three (tags, links, and text), we're putting title tags at the top. The words in the title tag appear in the link that pops up in the search result. This is where you tell the search engine (and the would-be visitor) as succinctly as possible what needs to be known: company or publication name; relevant, targeted keyword or keyword phrase taken from the text of the page. Each page should have a title tag as Google ranks each page individually, not the site in its entirety.
2. Content
The order of the Big Three is very debatable, but really they work as parts of the whole; not one of them can be left out if the machine is to work properly. In this case, you probably understand that content should be quality, however that is defined, but it should also be rich in the keywords you are targeting to drive search traffic. That doesn't mean just throwing them in there like you're cooking up a pot of SEO gumbo, though. Keyword use and keyword variation should natural and not overstuffed. For the visual text part of the page, focus on working in the relevant words and phrases you want people to find you for.
3. Quality Links
Or more specifically, backlinks, links to your site from outside sources. Links are your letters of recommendation. If nobody's recommending you, or the recommendations seem phony, then it won't work. Authority links are weighted most heavily, of course, so try to get industry-related authority sites to link to your site.
Convert visitors with Google Analytics - free
4. Quantity Links
Authority (high quality) links are by nature more difficult to get, so you'll have to start somewhere else unless you already have the brand recognition you need from square one. Many SEOers propose "link-swaps" to each other and it used to be common trade to buy and sell links. But as Google demonstrated last Fall, you can't buy Google's love that way. In fact, you'll get the opposite of love. So, try to get as many links as you can from industry peers the good old-fashioned way – by promoting. Submit links to respected directories like DMOZ and Yahoo, as well. A large burst of low-quality, non-authoritative, or bad-neighborhood links, though, can do a lot more harm than good; so keep things natural.
5. URL
The importance of the URL is often debated, but one argument seems to make more sense than the others. Search engines don't like too many parameters in the URL (easy to confuse the spiders with & and ?) and people can't read those long URLs and tell what they mean at a glance either. The people aspect here is especially important, because they're the ones clicking and they need to understand where a link leads them at a millisecond glance. Lesson: keywords in the URL are a good idea.
6. Spider Food
Search spiders eat HTML, not Flash. They eat text, not pictures. Make the spiders happy with HTML and lots of text to eat.
7. Site Architecture
There's a lot to consider here, but the goal is creating a site spiders can easily access, a site that tells them where to go and what to index. Sitemaps are vital for this purpose, as is proper use of Robots.txt. Just this week, Google's Webmaster Trends Analyst Susan Moskwa posted 7 must-read Webmaster Central blog posts about these very topics.
8. Frequently Updated Content
You could start a site, slap some content on it, and let it sit there in cyber space. It'll be indexed, most likely. But you really expand your credibility as a devoted, relevant source if you update regularly. In addition to spiders, it gives people a reason to come back, too.
9. Start a Blog
A great way to establish yourself as an authority voice on the Internet is to start a blog about the industry you're in. Maintaining a blog means another entry point with regularly updated content that eventually with some authority helps pull up the main site via targeted links to the site, or specific pages within the site. It's not a spam blog, which will be zapped eventually, if there's useful content on it and legitimate linking.
10. Don't Forget Humans
This is so important, it probably should be higher up on the list. There's an art to designing a site that is friendly to both Google crawlers and the people you ultimately want to convert. Without people, what's the point? So first design for them, and then tweak to please the spiders, not the other way around. Jakob Nielsen is a usability guru you'll want to check out. He's been telling people how make user-centric websites since web directories were still phonebooks—you know, on paper.
10 Web Site Design And Writing No-No's
10 Web Site Design And Writing No-No's
1. Don't load your web site with a lot of high tech
clutter. Your visitors may miss your whole sales
message.
2. Don't use unnecessary words or phrases on your
site. You only have so much time to get your visitor's
attention and interest; make ever word count.
3. Don't make the mistake that everyone will totally
understand your web site message. Use descriptive
words and examples to get your point across.
4. Don't write your strongest point or benefit only
once. You should repeat it at least 3 times because
some people may miss it.
5. Don't push all your words together on your web
site. People like to skim; use plenty of headings
and sub headings.
6. Don't use site content your target audience isn't
interested in. If people are coming to your site to
find info about fishing don't include soccer content.
7. Don't use 50 different content formats all over
your web site. Use the same fonts, text sizes, text
colors, etc.
8. Don't use words your web site visitors might not
understand. People are not going to stop and look
in a dictionary, they will just go to another site.
9. Don't let selling words and phrases go unnoticed.
Highlight important words and phrases with color,
bolding, italics, underlining, etc.
10. Don't forget to use words that create emotion.
All people have emotions, people will have more
interest when they are emotionally attached.
1. Don't load your web site with a lot of high tech
clutter. Your visitors may miss your whole sales
message.
2. Don't use unnecessary words or phrases on your
site. You only have so much time to get your visitor's
attention and interest; make ever word count.
3. Don't make the mistake that everyone will totally
understand your web site message. Use descriptive
words and examples to get your point across.
4. Don't write your strongest point or benefit only
once. You should repeat it at least 3 times because
some people may miss it.
5. Don't push all your words together on your web
site. People like to skim; use plenty of headings
and sub headings.
6. Don't use site content your target audience isn't
interested in. If people are coming to your site to
find info about fishing don't include soccer content.
7. Don't use 50 different content formats all over
your web site. Use the same fonts, text sizes, text
colors, etc.
8. Don't use words your web site visitors might not
understand. People are not going to stop and look
in a dictionary, they will just go to another site.
9. Don't let selling words and phrases go unnoticed.
Highlight important words and phrases with color,
bolding, italics, underlining, etc.
10. Don't forget to use words that create emotion.
All people have emotions, people will have more
interest when they are emotionally attached.
Monday, February 11, 2008
10 Bonuses That Will Sell Your Products Faster
10 Bonuses That Will Sell Your Products Faster
1. Consulting-Give your customers advice on topics
related to your product or service. You can consult
via e-mail, message board or chat room.
2. e-Book-Compile related product information or
instructions into an ebook. You could publish it in
text, pdf, html or exe format.
3. Customer's Only Discussion Board-Make a place
online for your customers to communicate about
your business or similar information.
4. E-mail Newsletter-Publish an informative e-zine
that keeps your customers informed of important
or helpful information related to their purchase.
5. Private Web Site-Give access to a private part
of your web site were customers can find helpful
information non customers can't access.
6. Download Software-Allow your customers to
download software that's similar to or compliments
their main purchase.
7. Online Utility-Give customers a web utility that
will make their life easier. It can be a calculator,
graphic creator, web site submitter, etc.
8. Chat Room Class-Teach your customers how to
better use your product or about a subject that
relates to their purchase.
9. Online Video-Allow customers to download or
view a related how-to video or informative seminar
right over the internet.
10. Online Audio-Allow customers to download
and listen to a recording of an expert that is being
interviewed right over the internet.
1. Consulting-Give your customers advice on topics
related to your product or service. You can consult
via e-mail, message board or chat room.
2. e-Book-Compile related product information or
instructions into an ebook. You could publish it in
text, pdf, html or exe format.
3. Customer's Only Discussion Board-Make a place
online for your customers to communicate about
your business or similar information.
4. E-mail Newsletter-Publish an informative e-zine
that keeps your customers informed of important
or helpful information related to their purchase.
5. Private Web Site-Give access to a private part
of your web site were customers can find helpful
information non customers can't access.
6. Download Software-Allow your customers to
download software that's similar to or compliments
their main purchase.
7. Online Utility-Give customers a web utility that
will make their life easier. It can be a calculator,
graphic creator, web site submitter, etc.
8. Chat Room Class-Teach your customers how to
better use your product or about a subject that
relates to their purchase.
9. Online Video-Allow customers to download or
view a related how-to video or informative seminar
right over the internet.
10. Online Audio-Allow customers to download
and listen to a recording of an expert that is being
interviewed right over the internet.
10 Reasons To Survey Your Visitors, Subscribers And Customers
10 Reasons To Survey Your Visitors, Subscribers And Customers
1. You'll find out what type of content visitors want
to see at your web site. This will attract your visitors
to revisit and read the content.
2. You'll find out how to improve existing products
or services. This will attract new customers to buy
from your business.
3. You'll find out which products or services your
customers would like to see you sell in the future.
This will increase your back end product sales.
4. You'll find out how to improve your customer
service. This will cut down on customer complaints
and how to better resolve problems.
5. You'll find out how to improve your sales letters
or ads. This will increase your sales, traffic or ezine
subscribers.
6. You'll find out what kind of articles or interviews
they want to see in your free e-zine. This will raise
your e-zine's readership.
7. You'll find out how to design your web site to fit
your visitors needs and wants. This will increase
the time your visitors spend on your web site.
8. You'll find out what kind of non related products
or services your customers would buy. This will help
your business easily move into a different market.
9. You'll find out how to better price your products.
This will help you sell your products or services at
at a price that will pull the most orders.
10. You'll find out were your potential customers are
hanging out. This will inform you where to market
and promote your products.
1. You'll find out what type of content visitors want
to see at your web site. This will attract your visitors
to revisit and read the content.
2. You'll find out how to improve existing products
or services. This will attract new customers to buy
from your business.
3. You'll find out which products or services your
customers would like to see you sell in the future.
This will increase your back end product sales.
4. You'll find out how to improve your customer
service. This will cut down on customer complaints
and how to better resolve problems.
5. You'll find out how to improve your sales letters
or ads. This will increase your sales, traffic or ezine
subscribers.
6. You'll find out what kind of articles or interviews
they want to see in your free e-zine. This will raise
your e-zine's readership.
7. You'll find out how to design your web site to fit
your visitors needs and wants. This will increase
the time your visitors spend on your web site.
8. You'll find out what kind of non related products
or services your customers would buy. This will help
your business easily move into a different market.
9. You'll find out how to better price your products.
This will help you sell your products or services at
at a price that will pull the most orders.
10. You'll find out were your potential customers are
hanging out. This will inform you where to market
and promote your products.
10 Ways To Increase Your Free eBook Downloads
10 Ways To Increase Your Free eBook Downloads
1. Anticipate the objections your visitors might have
about your free ebook offer. You should research
your target audience's needs and wants.
2. Allow your visitors to feel good about themselves
by giving them compliments. If they feel good, they
will also feel good about downloading your ebook.
3. Tell your visitors the emotional and logical reasons
why they should download your free ebook. It can be
the goals they'll acomplish, positive feelings, etc.
4. Publish a list of respected or famous people that
have downloaded your free ebook. Just remember
to get their legal permission first.
5. Tell people what they're thinking and feeling as
they read your ebook ad. Most people will start to
actually do it, statements should back up the ebook.
6. Make your free ebook offer very rare. People
perceive things that are rare as being more valuable.
You could use a limited time offer or free bonuses.
7. Create rapport with your visitors by telling them
something they already know is true. They'll know
for sure you're not lying and download your ebook.
8. Show your visitors how much enthusiasm you
have for your free ebook. Most people will start to
feel the same and download your ebook.
9. Make your visitors curious about your free ebook
by telling them they need to sign-up to get access to
a password protected site in order to download it.
10. Motivate people to download your free ebook.
Tell them a lot of positive things like: "You can now
reach your goals and change your life forever!"
1. Anticipate the objections your visitors might have
about your free ebook offer. You should research
your target audience's needs and wants.
2. Allow your visitors to feel good about themselves
by giving them compliments. If they feel good, they
will also feel good about downloading your ebook.
3. Tell your visitors the emotional and logical reasons
why they should download your free ebook. It can be
the goals they'll acomplish, positive feelings, etc.
4. Publish a list of respected or famous people that
have downloaded your free ebook. Just remember
to get their legal permission first.
5. Tell people what they're thinking and feeling as
they read your ebook ad. Most people will start to
actually do it, statements should back up the ebook.
6. Make your free ebook offer very rare. People
perceive things that are rare as being more valuable.
You could use a limited time offer or free bonuses.
7. Create rapport with your visitors by telling them
something they already know is true. They'll know
for sure you're not lying and download your ebook.
8. Show your visitors how much enthusiasm you
have for your free ebook. Most people will start to
feel the same and download your ebook.
9. Make your visitors curious about your free ebook
by telling them they need to sign-up to get access to
a password protected site in order to download it.
10. Motivate people to download your free ebook.
Tell them a lot of positive things like: "You can now
reach your goals and change your life forever!"
10 Web Site Add-Ons That Can Catapult Traffic
10 Web Site Add-Ons That Can Catapult Traffic
1. Add a message board to your web site. People
will visit your web site to ask questions and answer
other people's questions.
2. Add a directory of web site links to your web
site. People will visit your web site to find related
web site links for the topic they're interested in.
3. Add an article section to your web site. People
will visit your web site to read and learn new info
related to their interests.
4. Add an archive of past e-zine issues to your
web site. People will visit your web site to read
past issues of your e-zine that they've missed.
5. Add a free ebook directory to your web site.
People will visit your site to download, study and
read new information.
6. Add a free classified ad section. People will
visit your web site to place their own free classified
ad and to read other offers.
7. Add a free link page to your web site. People
will visit your web site to place their own link and
to look at other people's links.
8. Add an "about us" page to your web site. People
will visit your web site to read about your business
and yourself.
9. Add a guest book to your web site. People will
visit your web site to leave their opinions about your
business and to list their signature file.
10. Add a free software download page to your
web site. People will visit your web site to find
new software that will make their life easier.
1. Add a message board to your web site. People
will visit your web site to ask questions and answer
other people's questions.
2. Add a directory of web site links to your web
site. People will visit your web site to find related
web site links for the topic they're interested in.
3. Add an article section to your web site. People
will visit your web site to read and learn new info
related to their interests.
4. Add an archive of past e-zine issues to your
web site. People will visit your web site to read
past issues of your e-zine that they've missed.
5. Add a free ebook directory to your web site.
People will visit your site to download, study and
read new information.
6. Add a free classified ad section. People will
visit your web site to place their own free classified
ad and to read other offers.
7. Add a free link page to your web site. People
will visit your web site to place their own link and
to look at other people's links.
8. Add an "about us" page to your web site. People
will visit your web site to read about your business
and yourself.
9. Add a guest book to your web site. People will
visit your web site to leave their opinions about your
business and to list their signature file.
10. Add a free software download page to your
web site. People will visit your web site to find
new software that will make their life easier.
Sunday, January 27, 2008
10 Amazing Product Selling Formulas
10 Amazing Product Selling Formulas
1. Sell your products at a wholesale price to retail
web sites. You could sell them individually or in
bulk.
2. Set up joint ventures with other businesses to
sell your product to new customers. They can
introduce it to their customers for a set price.
3. Allow other web sites to sell your product for a
set commission. They can take a percentage of the
sale and send you the rest of the order to drop ship.
4. Sell your product through an affiliate program.
You just pay people a set commission for each of
their sales or click throughs.
5. Sell people the rights to reproduce your product.
You could sell them straight out for one price or
collect royalty payments from each sale they make.
6. Set up a cross promotion deal with another web
business. Allow them to sell your product as a back
end product to their existing customers base.
7. Sell your product in a package deal with other
web businesses. You can both advertise it and split
the profits.
8. Rent your products out for a set period of time.
It's like selling but, you get the products back to
rent again.
9. Allow people to subscribe to your products. It
works best when selling info products, services or
memberships.
10. Allow people to lease your products. It's like
renting them but they have the option of buying at
the end of the lease.
1. Sell your products at a wholesale price to retail
web sites. You could sell them individually or in
bulk.
2. Set up joint ventures with other businesses to
sell your product to new customers. They can
introduce it to their customers for a set price.
3. Allow other web sites to sell your product for a
set commission. They can take a percentage of the
sale and send you the rest of the order to drop ship.
4. Sell your product through an affiliate program.
You just pay people a set commission for each of
their sales or click throughs.
5. Sell people the rights to reproduce your product.
You could sell them straight out for one price or
collect royalty payments from each sale they make.
6. Set up a cross promotion deal with another web
business. Allow them to sell your product as a back
end product to their existing customers base.
7. Sell your product in a package deal with other
web businesses. You can both advertise it and split
the profits.
8. Rent your products out for a set period of time.
It's like selling but, you get the products back to
rent again.
9. Allow people to subscribe to your products. It
works best when selling info products, services or
memberships.
10. Allow people to lease your products. It's like
renting them but they have the option of buying at
the end of the lease.
Monday, January 21, 2008
Ten Breakthrough Marketing Ideas
1. Create a directory of web sites on a specific
topic. Give people the option of adding the
directory to their web site by linking to it. Put
your business advertisement at the top of the
director's home page. This technique will get lots
of people to link to your web site and give you
free advertising.
2. Do you have a product or service that doesn't
sell good? Offer it as a free bonus for someone
else's product or service. Get free advertising by
placing your web site or business ad on the
product or in the product package.
3. Trade autoresponder ads with other businesses.
If both of you send out information with auto-
responders just exchange a small classified ad
to put at the bottom or top of each other's
autoresponder message.
4. Start a free tip line. Offer a free daily, weekly,
or monthly tip recorded on your voice mail. The
tips should be related to your business. Include
your ad for your web site or business at the
beginning or end of your message.
5. Exchange content with other web sites and
ezines. You could trade articles, top ten lists, etc.
Both parties could include a resource box at the
end of the content.
6. Offer to insert ads into your product package
for other businesses. Just ask, in return that they
do the same for your business. You should only
trade insert ads with businesses that have the
same target audience.
7. Offer a free daily class in your web site's chat
room. The class should be related to the subject
of your business or web site. This will get people
to visit your web site everyday.
8. Do you have a product that doesn't sell good?
Offer it as a free bonus for another businesses
product or service. You'll get free advertising by
placing your web site or business ad on the free
bonus.
9. Place different emotional response ads for the
same product or service all over your web site.
One ad may hit their hot button to buy more than
another ad.
10. Publish your e-zine in e-book format. You
could offer a larger number of articles per issue.
It also allows you to include graphics with your
ezine. Your advertising revenue would increase
because you could charge businesses for large
color ads.
Monday, January 7, 2008
5 Breakthrough Marketing Ideas
5 Breakthrough Marketing Ideas
1. Offer to insert ads into your product package
for other businesses. Just ask, in return that they
do the same for your business. You should only
trade insert ads with businesses that have the
same target audience.
2. Offer a free daily class in your web site's chat
room. The class should be related to the subject
of your business or web site. This will get people
to visit your web site everyday.
3. Do you have a product that doesn't sell good?
Offer it as a free bonus for another businesses
product or service. You'll get free advertising by
placing your web site or business ad on the free
bonus.
4. Place different emotional response ads for the
same product or service all over your web site.
One ad may hit their hot button to buy more than
another ad.
5. Publish your e-zine in e-book format. You
could offer a larger number of articles per issue.
It also allows you to include graphics with your
ezine. Your advertising revenue would increase
because you could charge businesses for large
color ads.
1. Offer to insert ads into your product package
for other businesses. Just ask, in return that they
do the same for your business. You should only
trade insert ads with businesses that have the
same target audience.
2. Offer a free daily class in your web site's chat
room. The class should be related to the subject
of your business or web site. This will get people
to visit your web site everyday.
3. Do you have a product that doesn't sell good?
Offer it as a free bonus for another businesses
product or service. You'll get free advertising by
placing your web site or business ad on the free
bonus.
4. Place different emotional response ads for the
same product or service all over your web site.
One ad may hit their hot button to buy more than
another ad.
5. Publish your e-zine in e-book format. You
could offer a larger number of articles per issue.
It also allows you to include graphics with your
ezine. Your advertising revenue would increase
because you could charge businesses for large
color ads.
How To Get The Most From Your
How To Get The Most From Your
Free eBook Marketing Campaign
First, your ebook needs to have an attractive title.
The title should grab the attention of your intended
target audience. The more appealing the title, the
more your ebook will be downloaded.
Your ebook needs to have quality content. You
can write your own content or ask permission to
use another author's content. Your ebook will be
read more if the content is original.
You will want to put your ad on the title page or
on the table of contents. This will give the most
exposure for your web site or the products you're
selling.
It's important to put your ebook in as many formats
as possible. Most ebook software only allows the
ebook to be read by certain browers and software.
People may not take the time to download a new
software program in order to read your ebook.
Other versions of your ebook could be in HTML,
auto responder and downloadable text format.
You can contact other business owners and ask
them if they would like to include their ad in your
ebook. Just ask them in return to advertise your
free ebook on their web site or in their e-zine for
a set period of time. This method will get your
free ebook marketing campaign off to a fast start.
Allow the people who download your ebook to
give it away to their visitors. This will multiply
your free ebook's exposure. Submit your ebook
to the growing number of free ebook directories
on the internet.
These web sites also offer more information about
ebook marketing. Some of them also have ebook
discussion forums where you can ask questions
and learn more about ebook marketing.
Free eBook Marketing Campaign
First, your ebook needs to have an attractive title.
The title should grab the attention of your intended
target audience. The more appealing the title, the
more your ebook will be downloaded.
Your ebook needs to have quality content. You
can write your own content or ask permission to
use another author's content. Your ebook will be
read more if the content is original.
You will want to put your ad on the title page or
on the table of contents. This will give the most
exposure for your web site or the products you're
selling.
It's important to put your ebook in as many formats
as possible. Most ebook software only allows the
ebook to be read by certain browers and software.
People may not take the time to download a new
software program in order to read your ebook.
Other versions of your ebook could be in HTML,
auto responder and downloadable text format.
You can contact other business owners and ask
them if they would like to include their ad in your
ebook. Just ask them in return to advertise your
free ebook on their web site or in their e-zine for
a set period of time. This method will get your
free ebook marketing campaign off to a fast start.
Allow the people who download your ebook to
give it away to their visitors. This will multiply
your free ebook's exposure. Submit your ebook
to the growing number of free ebook directories
on the internet.
These web sites also offer more information about
ebook marketing. Some of them also have ebook
discussion forums where you can ask questions
and learn more about ebook marketing.
How To Create Urgency So People Buy Now
How To Create Urgency So People Buy Now
You must create urgency so people will buy your
products or services now. They may not revisit your
web site or see your ad again.
How do you do this? You must use a limited time
offer. Limited time offers stop people from putting
off buying your products or services. It stops them
from procrastinating.
There are many different types of limited time offers.
Here are a few.
Limited Time Price Offers
For example, Order Now! While the price is still low.
After Dec 23,1999 this price will go up to...
Limited Time Discount Offers
For example, Order before Midnight, Nov. 5,1999
and you will get 25% discount!
Limited Time Free Bonus Offers
For example, Order before April 2, 2000 and you'll
get a free bonus!
Limited Time In Stock Offers
For example, Order Now! While supplies last! After
Oct. 31,1999 we can't guarantee we will have any
left in stock.
I'm not saying everyone will order the first time they
see your ad. They may not be interested in your
products or services. It depends on your ad and the
person reading the ad. If they are interested, usually,
limited time offers will make them buy now.
You must create urgency so people will buy your
products or services now. They may not revisit your
web site or see your ad again.
How do you do this? You must use a limited time
offer. Limited time offers stop people from putting
off buying your products or services. It stops them
from procrastinating.
There are many different types of limited time offers.
Here are a few.
Limited Time Price Offers
For example, Order Now! While the price is still low.
After Dec 23,1999 this price will go up to...
Limited Time Discount Offers
For example, Order before Midnight, Nov. 5,1999
and you will get 25% discount!
Limited Time Free Bonus Offers
For example, Order before April 2, 2000 and you'll
get a free bonus!
Limited Time In Stock Offers
For example, Order Now! While supplies last! After
Oct. 31,1999 we can't guarantee we will have any
left in stock.
I'm not saying everyone will order the first time they
see your ad. They may not be interested in your
products or services. It depends on your ad and the
person reading the ad. If they are interested, usually,
limited time offers will make them buy now.
Five Places Where You Can Find New Products To Sell
Five Places Where You Can Find New Products To Sell
Joint Venture Deals
Contact other business owners and ask them if you
can sell their products or services. The products or
services should be related to your target audience.
You could set up a deal to just market them and
receive a percentage of the profits.
Affiliate Programs
Join another businesses affiliate program. You just
sign-up at their web site and they give you a link
that tracks all your sales. Every time someone orders
or clicks through your link you receive a commission.
Wholesalers
You can buy products at a large discount through
a wholesaler. Just order the products from your
wholesaler of choice. When you receive the products
mark-up the price to the amount you want to sell
them for.
Reprint/Duplication Rights
Some businesses offer you the right to buy licenses
to reprint or duplicate their products. You pay for
the license and then you can reproduce the product
and keep all the profits. The license stipulations may
vary from business to business.
Drop Shippers
You can sign-up to a drop shipper program from
another business or wholesaler. When someone
orders the product, you keep a percentage of the
sale and send the rest of the order to the drop
shipper. The drop shipper will then ship the product
to your customer.
Joint Venture Deals
Contact other business owners and ask them if you
can sell their products or services. The products or
services should be related to your target audience.
You could set up a deal to just market them and
receive a percentage of the profits.
Affiliate Programs
Join another businesses affiliate program. You just
sign-up at their web site and they give you a link
that tracks all your sales. Every time someone orders
or clicks through your link you receive a commission.
Wholesalers
You can buy products at a large discount through
a wholesaler. Just order the products from your
wholesaler of choice. When you receive the products
mark-up the price to the amount you want to sell
them for.
Reprint/Duplication Rights
Some businesses offer you the right to buy licenses
to reprint or duplicate their products. You pay for
the license and then you can reproduce the product
and keep all the profits. The license stipulations may
vary from business to business.
Drop Shippers
You can sign-up to a drop shipper program from
another business or wholesaler. When someone
orders the product, you keep a percentage of the
sale and send the rest of the order to the drop
shipper. The drop shipper will then ship the product
to your customer.
How To Turn Any Product You Sell Into Residual Income
How To Turn Any Product You Sell Into Residual Income
The concept of this is for you to offer a subscription
type product as an upsell or backend product. For
example, if you're selling an ebook for $37 offer a
subscription to a related e-zine for $9.95 a month.
Instead of an e-zine, it could be monthly updated
information for the ebook.
It's not just for e-books, you can make it work for
any product or service you sell. Some subscriptions
that might work for your product could be:
- e-mail/telephone consulting
- a private or members only web site
- print newsletters/magazines
- product updates
- subscription warrantees
- product insurance
- e-zine/webzines
- the ideas are endless.....
The subscription product should be related to the
product or service you're selling. You could charge
a weekly, monthly, or yearly subscription for the
upsell product. You could sell your main product
and upsell product as a total subscription package
deal. You wouldn't charge the one-time price for
your main product; you would just charge the basic
subscription price of the upsell product.
The major benefits are that you don't have to keep
creating new upsell and back end products. Once
you get enough subscribers you won't have to sell
anymore, you just keep generating income from
your current subscribers. You would only have to
sell again if you lost a lot of subscribers.
The concept of this is for you to offer a subscription
type product as an upsell or backend product. For
example, if you're selling an ebook for $37 offer a
subscription to a related e-zine for $9.95 a month.
Instead of an e-zine, it could be monthly updated
information for the ebook.
It's not just for e-books, you can make it work for
any product or service you sell. Some subscriptions
that might work for your product could be:
- e-mail/telephone consulting
- a private or members only web site
- print newsletters/magazines
- product updates
- subscription warrantees
- product insurance
- e-zine/webzines
- the ideas are endless.....
The subscription product should be related to the
product or service you're selling. You could charge
a weekly, monthly, or yearly subscription for the
upsell product. You could sell your main product
and upsell product as a total subscription package
deal. You wouldn't charge the one-time price for
your main product; you would just charge the basic
subscription price of the upsell product.
The major benefits are that you don't have to keep
creating new upsell and back end products. Once
you get enough subscribers you won't have to sell
anymore, you just keep generating income from
your current subscribers. You would only have to
sell again if you lost a lot of subscribers.
Make Your Ads Sizzle & Skyrocket Your Sales
Make Your Ads Sizzle & Skyrocket Your Sales
Do your ads sizzle?
If you're like the average marketer they probably don't.
Read some of the ads that are in the ezines you read, or
the emails you receive and you'll realize how many of them
are just the same old, same old.
It's not just the average marketer that's writing bland un-
inspiring ads. Remember the big Dot Com ads that bombed
during the Super Bowl a few years back?
They thought that throwing big money out was the answer.
They thought being slick and cutesy was the answer.
They were dead wrong!
If you want to write effective ads, you have to keep in
mind:
* We all think in pictures
* When there's a choice between logic and emotion, our
emotions always win.
* There are only two reasons anyone will take action.
A. To move toward pleasure
B. To move away from pain
No matter how complex or sophisticated you and I think we
are, deep down we all have similar hopes, dreams and
desires.
I remember growing up, how my mother instinctively knew
these rules.
My parents had a bar in the country. During hunting season,
all the weekend warriors would stop in our bar. They were
on their way to their big adventure and we were a stop off
point.
These city people were full of expectations of the big hunt
to come, but they also knew they would be out in the cold
and snow, hoping to bag their big game.
Once there were enough of them in the bar, my mother would
walk into the kitchen and start rattling the pots. A little
while later she would start simmering the soup.
You could see their faces react when they started smelling
that soup cooking.
But my mother wasn't going to leave anything to chance. As
soon as the soup started getting warm, she'd call me and
say "honey, you want something to warm your belly."
Talk about sizzle.
Then I would do my part, although at the time I didn't
realize what was going on. I'd say, "mommy this is good."
Well that was the clincher.
Those hunters weren't seeing just a bowl of soup anymore,
they saw:
<> Warmth to help fight the cold.
<> They were ready to experience, "country cooking."
Man alive she couldn't keep up with the orders.
She had just taken an everyday bowl of soup and made that
puppy sizzle.
How about you?
Do your ads sizzle, or do you just try to sell the same old,
same old?
Don't write the same boring ads, make your ads sizzle.
Make the reader picturize the benefits. Grab them by the
emotions and make their mouths water.
Start making your ads sizzle and watch your sales skyrocket.
Do your ads sizzle?
If you're like the average marketer they probably don't.
Read some of the ads that are in the ezines you read, or
the emails you receive and you'll realize how many of them
are just the same old, same old.
It's not just the average marketer that's writing bland un-
inspiring ads. Remember the big Dot Com ads that bombed
during the Super Bowl a few years back?
They thought that throwing big money out was the answer.
They thought being slick and cutesy was the answer.
They were dead wrong!
If you want to write effective ads, you have to keep in
mind:
* We all think in pictures
* When there's a choice between logic and emotion, our
emotions always win.
* There are only two reasons anyone will take action.
A. To move toward pleasure
B. To move away from pain
No matter how complex or sophisticated you and I think we
are, deep down we all have similar hopes, dreams and
desires.
I remember growing up, how my mother instinctively knew
these rules.
My parents had a bar in the country. During hunting season,
all the weekend warriors would stop in our bar. They were
on their way to their big adventure and we were a stop off
point.
These city people were full of expectations of the big hunt
to come, but they also knew they would be out in the cold
and snow, hoping to bag their big game.
Once there were enough of them in the bar, my mother would
walk into the kitchen and start rattling the pots. A little
while later she would start simmering the soup.
You could see their faces react when they started smelling
that soup cooking.
But my mother wasn't going to leave anything to chance. As
soon as the soup started getting warm, she'd call me and
say "honey, you want something to warm your belly."
Talk about sizzle.
Then I would do my part, although at the time I didn't
realize what was going on. I'd say, "mommy this is good."
Well that was the clincher.
Those hunters weren't seeing just a bowl of soup anymore,
they saw:
<> Warmth to help fight the cold.
<> They were ready to experience, "country cooking."
Man alive she couldn't keep up with the orders.
She had just taken an everyday bowl of soup and made that
puppy sizzle.
How about you?
Do your ads sizzle, or do you just try to sell the same old,
same old?
Don't write the same boring ads, make your ads sizzle.
Make the reader picturize the benefits. Grab them by the
emotions and make their mouths water.
Start making your ads sizzle and watch your sales skyrocket.
10 Nifty Ways To Prolong Your Visitor's Stay
10 Nifty Ways To Prolong Your Visitor's Stay
1. Offer a free ebook that's published right on your
web site. They would have to stay at your web site
to read it.
2. Give your visitors a different free bonus for each
link they click-through on your web site. Example:
"If you click on this link you'll get a FREE course!"
3. Make your content into a story format. They will
want to keep reading to find out what happens at
the end of the story.
4. Offer a search option on your web site. People
will stay longer because it gives them the option of
searching through your web site using keywords.
5. Provide a chat room on your web site. They will
want to chat with other people that are interested in
the subject.
6. Write your content so it attracts their five senses.
Use plenty of adjectives. The will stay focused on
your web site and block out other distractions.
7. Add a "FAQ - Frequently Ask Questions" part
on your web site. People won't email you a question
and leave. They will stay to find out the answer.
8. Offer easy navigation. People will leave quicker
if they have a hard time finding what they're looking
for. Don't get them lost or they will leave.
9. Give them plenty of things to do at your web site.
Allow them to submit classified ads, play interactive
games, add their link, sign your guest book, etc.
10. Offer free online tools they can use right at your
web site. It could be a search engine submitter, ad
or letter templates, ebook compiler, etc.
1. Offer a free ebook that's published right on your
web site. They would have to stay at your web site
to read it.
2. Give your visitors a different free bonus for each
link they click-through on your web site. Example:
"If you click on this link you'll get a FREE course!"
3. Make your content into a story format. They will
want to keep reading to find out what happens at
the end of the story.
4. Offer a search option on your web site. People
will stay longer because it gives them the option of
searching through your web site using keywords.
5. Provide a chat room on your web site. They will
want to chat with other people that are interested in
the subject.
6. Write your content so it attracts their five senses.
Use plenty of adjectives. The will stay focused on
your web site and block out other distractions.
7. Add a "FAQ - Frequently Ask Questions" part
on your web site. People won't email you a question
and leave. They will stay to find out the answer.
8. Offer easy navigation. People will leave quicker
if they have a hard time finding what they're looking
for. Don't get them lost or they will leave.
9. Give them plenty of things to do at your web site.
Allow them to submit classified ads, play interactive
games, add their link, sign your guest book, etc.
10. Offer free online tools they can use right at your
web site. It could be a search engine submitter, ad
or letter templates, ebook compiler, etc.
10 Fool Proof Ways To Intensify Your Profits
10 Fool Proof Ways To Intensify Your Profits
1. Create benefit intensifiers for your list of ad copy
benefits. Example, The Benefit: "Save More Time",
The Benefit's Intensifier: "Never Seen Before".
2. Use a little humor in your ad copy. It could be the
little extra motive you need to close a sale. People
are usually persuaded easier if they're in a good mood.
3. Ask your visitors questions that induce thoughts,
feelings, memories and emotions that will influence
them to buy.
4. Tell your visitors what their friends or family
will probably think when they buy your product.
People care about what other people think of them.
5. Use blue, underlined text links. People have been
branded that blue, underlined text are links. You do
not want to lose visitors by using a different color.
6. Consider outsourcing part of your work load to a
virtual assistant. You won't have to pay the extra
employee costs and you can save precious time.
7. Increase your traffic by holding a free teleclass.
You can refer people to your web site for more
information.
8. Add an extra profit stream by selling the reprint
rights to your web site content. It could be articles,
e-books, reports, etc.
9. Spy on your competitors by buying their products.
You'll find out about their customer service, follow
up marketing, up sell offers, etc.
10. Allow your visitors to assume you are a large
corporation. Use professional web design, graphics,
content, customer service, etc.
1. Create benefit intensifiers for your list of ad copy
benefits. Example, The Benefit: "Save More Time",
The Benefit's Intensifier: "Never Seen Before".
2. Use a little humor in your ad copy. It could be the
little extra motive you need to close a sale. People
are usually persuaded easier if they're in a good mood.
3. Ask your visitors questions that induce thoughts,
feelings, memories and emotions that will influence
them to buy.
4. Tell your visitors what their friends or family
will probably think when they buy your product.
People care about what other people think of them.
5. Use blue, underlined text links. People have been
branded that blue, underlined text are links. You do
not want to lose visitors by using a different color.
6. Consider outsourcing part of your work load to a
virtual assistant. You won't have to pay the extra
employee costs and you can save precious time.
7. Increase your traffic by holding a free teleclass.
You can refer people to your web site for more
information.
8. Add an extra profit stream by selling the reprint
rights to your web site content. It could be articles,
e-books, reports, etc.
9. Spy on your competitors by buying their products.
You'll find out about their customer service, follow
up marketing, up sell offers, etc.
10. Allow your visitors to assume you are a large
corporation. Use professional web design, graphics,
content, customer service, etc.
24 Killer Press Release Secrets
24 Killer Press Release Secrets
1. Your press release should sound like news, not
an ad.
2. You should only send your press release to the
media related to the topic of your press release.
3. Keep your press release one page in length.
4. Your header, contact information and release
date should be at the top of your press release.
5. Use short sentences and double space your lines.
6. Your header and first few sentences should grab
the readers attention.
7. You should tell a story and mention your business,
product or service in the body of the press release.
8. Proofread your press release many times. Look
for grammar and spelling mistakes.
9. Write a press release about the new products or
services you're offering on your web site.
10. Create a press release about the results of an
online survey or poll you have completed.
11. Submit a press release about a trade show or
seminar you're hosting.
12. Write a press release about no cost chat room
classes you are teaching.
13. Create a press release about your opening of a
new web site.
14. Submit a press release about an online award
your business or web site has won.
15. Write a press release about a free e-zine you're
publishing.
16. Create a press release about online products or
services you're giving away.
17. Submit a press release about an online business
association or club you're starting.
18. Write a press release about a famous person
that's endorsing your business.
19. Create a press release about a joint venture you
are doing with another business.
20. Submit a press release about a new book or
e-book you wrote.
21. Write a press release about an expert who is
speaking in your chat room.
22. Create a press release about a fundraising event
you're doing at your web site.
23. Submit a press release about a new contest or
sweepstakes you're having at your site.
24. Write a press release about major sponsorships
you're doing online.
1. Your press release should sound like news, not
an ad.
2. You should only send your press release to the
media related to the topic of your press release.
3. Keep your press release one page in length.
4. Your header, contact information and release
date should be at the top of your press release.
5. Use short sentences and double space your lines.
6. Your header and first few sentences should grab
the readers attention.
7. You should tell a story and mention your business,
product or service in the body of the press release.
8. Proofread your press release many times. Look
for grammar and spelling mistakes.
9. Write a press release about the new products or
services you're offering on your web site.
10. Create a press release about the results of an
online survey or poll you have completed.
11. Submit a press release about a trade show or
seminar you're hosting.
12. Write a press release about no cost chat room
classes you are teaching.
13. Create a press release about your opening of a
new web site.
14. Submit a press release about an online award
your business or web site has won.
15. Write a press release about a free e-zine you're
publishing.
16. Create a press release about online products or
services you're giving away.
17. Submit a press release about an online business
association or club you're starting.
18. Write a press release about a famous person
that's endorsing your business.
19. Create a press release about a joint venture you
are doing with another business.
20. Submit a press release about a new book or
e-book you wrote.
21. Write a press release about an expert who is
speaking in your chat room.
22. Create a press release about a fundraising event
you're doing at your web site.
23. Submit a press release about a new contest or
sweepstakes you're having at your site.
24. Write a press release about major sponsorships
you're doing online.
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