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Sunday, January 27, 2008

10 Amazing Product Selling Formulas

10 Amazing Product Selling Formulas


1. Sell your products at a wholesale price to retail
web sites. You could sell them individually or in
bulk.

2. Set up joint ventures with other businesses to
sell your product to new customers. They can
introduce it to their customers for a set price.

3. Allow other web sites to sell your product for a
set commission. They can take a percentage of the
sale and send you the rest of the order to drop ship.

4. Sell your product through an affiliate program.
You just pay people a set commission for each of
their sales or click throughs.

5. S
ell people the rights to reproduce your product.
You could sell them straight out for one price or
collect royalty payments from each sale they make.

6. Set up a cross promotion deal with another web
business. Allow them to sell your product as a back
end product to their existing customers base.

7. Sell your product in a package deal with other
web businesses. You can both advertise it and split
the profits.

8. Rent your products out for a set period of time.
It's like selling but, you get the products back to
rent again.

9. Allow people to subscribe to your products. It
works best when selling info products, services or
memberships.

10. Allow people to lease your products. It's like
renting them but they have the option of buying at
the end of the lease.

Monday, January 21, 2008

Ten Breakthrough Marketing Ideas


1.
Create a directory of web sites on a specific
topic. Give people the option of adding the
directory to their web site by linking to it. Put
your business advertisement at the top of the
director's home page. This technique will get lots
of people to link to your web site and give you
free advertising.


2. Do you have a product or service that doesn't
sell good? Offer it as a free bonus for someone
else's product or service. Get free advertising by
placing your web site or business ad on the
product or in the product package.


3. Trade autoresponder ads with other businesses.
If both of you send out information with auto-
responders just exchange a small classified ad
to put at the bottom or top of each other's
autoresponder message.


4. Start a free tip line. Offer a free daily, weekly,
or monthly tip recorded on your voice mail. The
tips should be related to your business. Include
your ad for your web site or business at the
beginning or end of your message.


5. Exchange content with other web sites and
ezines. You could trade articles, top ten lists, etc.
Both parties could include a resource box at the
end of the content.


6.
Offer to insert ads into your product package
for other businesses. Just ask, in return that they
do the same for your business. You should only
trade insert ads with businesses that have the
same target audience.


7. Offer a free daily class in your web site's chat
room. The class should be related to the subject
of your business or web site. This will get people
to visit your web site everyday.


8.
Do you have a product that doesn't sell good?
Offer it as a free bonus for another businesses
product or service. You'll get free advertising by
placing your web site or business ad on the free
bonus.


9.
Place different emotional response ads for the
same product or service all over your web site.
One ad may hit their hot button to buy more than
another ad.


10.
Publish your e-zine in e-book format. You
could offer a larger number of articles per issue.
It also allows you to include graphics with your
ezine. Your advertising revenue would increase
because you could charge businesses for large
color ads.

Monday, January 7, 2008

5 Breakthrough Marketing Ideas

5 Breakthrough Marketing Ideas


1. Offer to insert ads into your product package
for other businesses. Just ask, in return that they
do the same for your business. You should only
trade insert ads with businesses that have the
same target audience.


2. Offer a free daily class in your web site's chat
room. The class should be related to the subject
of your business or web site. This will get people
to visit your web site everyday.


3. Do you have a product that doesn't sell good?
Offer it as a free bonus for another businesses
product or service. You'll get free advertising by
placing your web site or business ad on the free
bonus.


4. Place different emotional response ads for the
same product or service all over your web site.
One ad may hit their hot button to buy more than
another ad.


5. Publish your e-zine in e-book format. You
could offer a larger number of articles per issue.
It also allows you to include graphics with your
ezine. Your advertising revenue would increase
because you could charge businesses for large
color ads.

How To Get The Most From Your

How To Get The Most From Your
Free eBook Marketing Campaign



First, your ebook needs to have an attractive title.
The title should grab the attention of your intended
target audience. The more appealing the title, the
more your ebook will be downloaded.


Your ebook needs to have quality content. You
can write your own content or ask permission to
use another author's content. Your ebook will be
read more if the content is original.


You will want to put your ad on the title page or
on the table of contents. This will give the most
exposure for your web site or the products you're
selling.


It's important to put your ebook in as many formats
as possible. Most ebook software only allows the
ebook to be read by certain browers and software.
People may not take the time to download a new
software program in order to read your ebook.
Other versions of your ebook could be in HTML,
auto responder and downloadable text format.


You can contact other business owners and ask
them if they would like to include their ad in your
ebook. Just ask them in return to advertise your
free ebook on their web site or in their e-zine for
a set period of time. This method will get your
free ebook marketing campaign off to a fast start.


Allow the people who download your ebook to
give it away to their visitors. This will multiply
your free ebook's exposure. Submit your ebook
to the growing number of free ebook directories
on the internet.


These web sites also offer more information about
ebook marketing. Some of them also have ebook
discussion forums where you can ask questions
and learn more about ebook marketing.

How To Create Urgency So People Buy Now

How To Create Urgency So People Buy Now


You must create urgency so people will buy your
products or services now. They may not revisit your
web site or see your ad again.


How do you do this? You must use a limited time
offer. Limited time offers stop people from putting
off buying your products or services. It stops them
from procrastinating.


There are many different types of limited time offers.
Here are a few.

Limited Time Price Offers
For example, Order Now! While the price is still low.
After Dec 23,1999 this price will go up to...

Limited Time Discount Offers
For example, Order before Midnight, Nov. 5,1999
and you will get 25% discount!

Limited Time Free Bonus Offers
For example, Order before April 2, 2000 and you'll
get a free bonus!

Limited Time In Stock Offers
For example, Order Now! While supplies last! After
Oct. 31,1999 we can't guarantee we will have any
left in stock.

I'm not saying everyone will order the first time they
see your ad. They may not be interested in your
products or services. It depends on your ad and the
person reading the ad. If they are interested, usually,
limited time offers will make them buy now.

Five Places Where You Can Find New Products To Sell

Five Places Where You Can Find New Products To Sell


Joint Venture Deals
Contact other business owners and ask them if you
can sell their products or services. The products or
services should be related to your target audience.
You could set up a deal to just market them and
receive a percentage of the profits.


Affiliate Programs
Join another businesses affiliate program. You just
sign-up at their web site and they give you a link
that tracks all your sales. Every time someone orders
or clicks through your link you receive a commission.


Wholesalers
You can buy products at a large discount through
a wholesaler. Just order the products from your
wholesaler of choice. When you receive the products
mark-up the price to the amount you want to sell
them for.


Reprint/Duplication Rights
Some businesses offer you the right to buy licenses
to reprint or duplicate their products. You pay for
the license and then you can reproduce the product
and keep all the profits. The license stipulations may
vary from business to business.


Drop Shippers
You can sign-up to a drop shipper program from
another business or wholesaler. When someone
orders the product, you keep a percentage of the
sale and send the rest of the order to the drop
shipper. The drop shipper will then ship the product
to your customer.

How To Turn Any Product You Sell Into Residual Income

How To Turn Any Product You Sell Into Residual Income


The concept of this is for you to offer a subscription
type product as an upsell or backend product. For
example, if you're selling an ebook for $37 offer a
subscription to a related e-zine for $9.95 a month.
Instead of an e-zine, it could be monthly updated
information for the ebook.

It's not just for e-books, you can make it work for
any product or service you sell. Some subscriptions
that might work for your product could be:

- e-mail/telephone consulting
- a private or members only web site
- print newsletters/magazines
- product updates
- subscription warrantees
- product insurance
- e-zine/webzines
- the ideas are endless.....



The subscription product should be related to the
product or service you're selling. You could charge
a weekly, monthly, or yearly subscription for the
upsell product. You could sell your main product
and upsell product as a total subscription package
deal. You wouldn't charge the one-time price for
your main product; you would just charge the basic
subscription price of the upsell product.


The major benefits are that you don't have to keep
creating new upsell and back end products. Once
you get enough subscribers you won't have to sell
anymore, you just keep generating income from
your current subscribers. You would only have to
sell again if you lost a lot of subscribers.

Make Your Ads Sizzle & Skyrocket Your Sales

Make Your Ads Sizzle & Skyrocket Your Sales

Do your ads sizzle?


If you're like the average marketer they probably don't.

Read some of the ads that are in the ezines you read, or
the emails you receive and you'll realize how many of them
are just the same old, same old.

It's not just the average marketer that's writing bland un-
inspiring ads. Remember the big Dot Com ads that bombed
during the Super Bowl a few years back?

They thought that throwing big money out was the answer.

They thought being slick and cutesy was the answer.

They were dead wrong!

If you want to write effective ads, you have to keep in
mind:

* We all think in pictures

* When there's a choice between logic and emotion, our
emotions always win.


* There are only two reasons anyone will take action.

A. To move toward pleasure

B. To move away from pain

No matter how complex or sophisticated you and I think we
are, deep down we all have similar hopes, dreams and
desires.

I remember growing up, how my mother instinctively knew
these rules.

My parents had a bar in the country. During hunting season,
all the weekend warriors would stop in our bar. They were
on their way to their big adventure and we were a stop off
point.

These city people were full of expectations of the big hunt
to come, but they also knew they would be out in the cold
and snow, hoping to bag their big game.

Once there were enough of them in the bar, my mother would
walk into the kitchen and start rattling the pots. A little
while later she would start simmering the soup.

You could see their faces react when they started smelling
that soup cooking.

But my mother wasn't going to leave anything to chance. As
soon as the soup started getting warm, she'd call me and
say "honey, you want something to warm your belly."

Talk about sizzle.

Then I would do my part, although at the time I didn't
realize what was going on. I'd say, "mommy this is good."

Well that was the clincher.

Those hunters weren't seeing just a bowl of soup anymore,
they saw:

<> Warmth to help fight the cold.

<> They were ready to experience, "country cooking."


Man alive she couldn't keep up with the orders.

She had just taken an everyday bowl of soup and made that
puppy sizzle.

How about you?

Do your ads sizzle, or do you just try to sell the same old,
same old?

Don't write the same boring ads, make your ads sizzle.

Make the reader picturize the benefits. Grab them by the
emotions and make their mouths water.

Start making your ads sizzle and watch your sales skyrocket.

10 Nifty Ways To Prolong Your Visitor's Stay

10 Nifty Ways To Prolong Your Visitor's Stay


1. Offer a free ebook that's published right on your
web site. They would have to stay at your web site
to read it.


2. Give your visitors a different free bonus for each
link they click-through on your web site. Example:
"If you click on this link you'll get a FREE course!"


3. Make your content into a story format. They will
want to keep reading to find out what happens at
the end of the story.


4. Offer a search option on your web site. People
will stay longer because it gives them the option of
searching through your web site using keywords.


5. Provide a chat room on your web site. They will
want to chat with other people that are interested in
the subject.


6. Write your content so it attracts their five senses.
Use plenty of adjectives. The will stay focused on
your web site and block out other distractions.


7. Add a "FAQ - Frequently Ask Questions" part
on your web site. People won't email you a question
and leave. They will stay to find out the answer.


8. Offer easy navigation. People will leave quicker
if they have a hard time finding what they're looking
for. Don't get them lost or they will leave.


9. Give them plenty of things to do at your web site.
Allow them to submit classified ads, play interactive
games, add their link, sign your guest book, etc.


10.
Offer free online tools they can use right at your
web site. It could be a search engine submitter, ad
or letter templates, ebook compiler, etc.

10 Fool Proof Ways To Intensify Your Profits

10 Fool Proof Ways To Intensify Your Profits


1. Create benefit intensifiers for your list of ad copy
benefits. Example, The Benefit: "Save More Time",
The Benefit's Intensifier: "Never Seen Before".


2. Use a little humor in your ad copy. It could be the
little extra motive you need to close a sale. People
are usually persuaded easier if they're in a good mood.


3. Ask your visitors questions that induce thoughts,
feelings, memories and emotions that will influence
them to buy.


4. Tell your visitors what their friends or family
will probably think when they buy your product.
People care about what other people think of them.


5. Use blue, underlined text links. People have been
branded that blue, underlined text are links. You do
not want to lose visitors by using a different color.


6. Consider outsourcing part of your work load to a
virtual assistant. You won't have to pay the extra
employee costs and you can save precious time.


7. Increase your traffic by holding a free teleclass.
You can refer people to your web site for more
information.


8. Add an extra profit stream by selling the reprint
rights to your web site content. It could be articles,
e-books, reports, etc.


9. Spy on your competitors by buying their products.
You'll find out about their customer service, follow
up marketing, up sell offers, etc.


10. Allow your visitors to assume you are a large
corporation. Use professional web design, graphics,
content, customer service, etc.

24 Killer Press Release Secrets

24 Killer Press Release Secrets


1. Your press release should sound like news, not
an ad.

2. You should only send your press release to the
media related to the topic of your press release.

3. Keep your press release one page in length.

4. Your header, contact information and release
date should be at the top of your press release.

5. Use short sentences and double space your lines.

6. Your header and first few sentences should grab
the readers attention.

7. You should tell a story and mention your business,
product or service in the body of the press release.

8. Proofread your press release many times. Look
for grammar and spelling mistakes.

9. Write a press release about the new products or
services you're offering on your web site.

10. Create a press release about the results of an
online survey or poll you have completed.

11. Submit a press release about a trade show or
seminar you're hosting.

12. Write a press release about no cost chat room
classes you are teaching.

13. Create a press release about your opening of a
new web site.

14. Submit a press release about an online award
your business or web site has won.

15. Write a press release about a free e-zine you're
publishing.

16. Create a press release about online products or
services you're giving away.

17.
Submit a press release about an online business
association or club you're starting.

18. Write a press release about a famous person
that's endorsing your business.

19. Create a press release about a joint venture you
are doing with another business.

20.
Submit a press release about a new book or
e-book you wrote.

21. Write a press release about an expert who is
speaking in your chat room.

22. Create a press release about a fundraising event
you're doing at your web site.

23. Submit a press release about a new contest or
sweepstakes you're having at your site.

24. Write a press release about major sponsorships
you're doing online.