Chapter 5

Finding Good Keywords for Your Adwords Campaign

Before we can create a Google Ad we need to get together some keywords for the campaign.
The first thing we need to do is get a Google Adwords account created and then use the Google Adwords keyword research tool.

Google allows you to advertise globally, or on a country basis. Within each campaign that is created you will have a bit of research to do to find keywords that are of relevance to your campaign. Still in Google Adwords we have to do a bit of keyword research to see what people are searching for.

The bigger your keyword better the better it will be when we come to bid on our words for our Adwords campaign. Try and think up as many keywords as possible, and with those words explore them even further by adding slight variations using other techniques in this guide.
We could end up with hundreds of keyword options for our Adwords campaign, but that doesn’t matter as we are trying to cover as many possibilities as possible. We have to think how our subject would be searched on for the best results.

Using The GoodKeywords Tool for Keyword Research

Finding the right keywords is they key to a good ad campaign, as well as finding all the regular spellings you can also go for the common misspellings as well, an excellent tool for doing this (and it is free) is to use the program Good Keywords from www.goodkeywords.com.

The program also allows you to check the keywords on a particular webpage, this gives you the number of times that certain words appear. This is a neat feature as we can spy on our competitors and rip apart the advertising campaign that our competitor is doing.

We cannot find all the keywords that the competitor is using in the advertising campaign, but if we can find a dozen or so webpages that attract our attention we will then be able to have a pretty good approximation of all the search terms that they are using to trigger Google in to displaying the Adwords campaign ad for your particular product.

Adwords Clever Wizard

The AdWords Clever Wizard is a very easy to use AdWords suggestion and research software tool. It's always a good idea to check the key phrases you are going to use in a Google AdWords campaign for their efficiency and popularity. For each key phrase AdWords Clever Wizard shows the number of searches per month, it’s KEI, overall ad efficiency and also suggests a number of synonyms you can check right away.

The address to download a 30 day free evaluation of this is www.cleverstat.com/adwords-analyzer-software.htm

This is a great tool for finding how many other Google campaigns there are for advertising in your chosen niche. If there are too many advertisers and not enough searches foe that search term, you may want to look for alternate search options. Finding the right keywords for your ad campaign may take a bit of time, but it is worth doing well as it will bring in more clicks to your advertising campaign so giving more potential income, plus if done correctly will keep your advertising budget low, but your income high. As you find more keywords, add them to a text file and save them to a folder on your computer. We will use them in the next stage when
creating a Google Ad.

Creating the Google Ad

Now that we have done they keyword research we can now put the Google Ad together.
To create a new ad,Login in to your Adwords account then:

• Create a new campaign and ad group then enter the relevant names for your advert.
• Select the language which you will be targeting.
• Select Countries and regions – This is going Global!
• Select Next, then make sure that right right handside has all Countries and Cities
• Now create the advert, and enter:
Headline
Description line 1
Description line 2
Display URL – (should display link to identify target to user)
Destination URL (the exact URL within your website you want to send users to from your advert)

Click continue, now its time to add keywords:

• Cut and paste your researched keywords in to the left hand windows, or use the right hand search box and enter a search term to find more keywords. Add them to your campaign.
• Next Select your daily budget (start low, and with experience go higher)
• Select the amount you are will to pay per click
• Now, review your selections and save the campaign

The campaign is now saved, and you’ll now be presented with a screen showing your Ad Group that you have just created. Click on it and you will see which keywords are active for the current bid price and which keywords we need to increase if we want to have our adverts shown. The key to a good Adwords campaign is to find the cheapest quality keywords that produce clicks that you can direct to your website.

Over time, through monitoring and keeping good records you will get feel of which advert is working.Some people insist on running two Adwords campaigns at once and also running two sales pages, both for the same information product. This is called split testing, and the idea is that through constant improvement and modification of the ads and sales pages we create a winning advert and sales page combination that can increase the sales more than using a single ad.

Also through constant testing and monitoring when using the Google Adwords system you’ll get to know what the best performing keywords are for your chosen subject area. If a keyword is not performing as well as you may have thought it may be a case that you are not paying as much for the keyword to have the best placement or you advert. It might be worth paying a little more to get a better placement of the ad.