Chapter 3

The Google Adwords System

Google created a pay-per-click advertising system a while a go called Adwords – www.google.com/adwords

Pay-Per-Click ads are text advertisements which are displayed on search engine result pages and content sites. When you buy Pay-Per-Click advertising, you bid for ad position. Because ads near the top generate more clicks, those ads are more valuable, but cost more money.

Ads can run anywhere from 3 cents upwards depending on the search term. You choose the amount that you are willing to pay for each click. If you can get a click for 5 cents and convert it into an page sale for40 dollars, that would be a good sale! – a 5-20% click through rate would be considered good.

If we could produce sales from these click thrus then that would be fantastic.
Adwords is the cornerstone of Google Inc’s financial income – it earns a good chunk of its income from the Adword system.

We will be using this system to create a highly targeted advertising system. The power in the Adwords system is that it allows the advertiser (you) to target a section of the surfing public in a way thatconventional advertising cannot even approach.

Using Google Adwords to do Research

The Google Ads on the right are likely (but not always) to contain page sellers, and we can have a look at these ads to see what ad text that they are using and the sales page that they have made to sell the page.

People think that one of the hardest things about Internet Marketing is writing the ads, sales letters, and the page. Well, it is not as hard as you would imagine – they are already written for you! With a bit of tweaking and some personalization, using a few sales letters and a few ads from different page sellers we know we are on to a winner as those advertisers have already found a likely profitable area to sell their pages in to. If it was not profitable, it is probable that they would not be advertising. Next go to Google and type in your search term and have a look at the resulting Google Ads.

Have a look at the Google Ads on the right hand side and you will see if you can find ads that are created by page sellers. Keep looking at the Google Ads using different, but related search terms to do with your page, copy a few of the ideas and keep them. We should now have a good starting point for a working Google Ad. It is a fair bet that the people running these sites also have an page that sells well also.

Have a look at the sales page, and this is the sales page that works for selling pages about that subject!